Module: PFD5001-20 Industry Live

Level: 5

Credit Value: 20

Module Tutor:  Erni Deighton

Module Tutor Contact Details: erin.deighton@bathspa.ac.uk

1. Brief description and aims of module:

The Industry Live module is an opportunity to apply your creativity and technical skills to a live industry brief.

You will be asked to respond to a design brief that meets the needs of an external organisation, or a similar professional opportunity (such as an international competition). The module challenges you to produce work of an appropriately high standard, and to work with professional discipline. The development of your communication skills will also be supported, utilising narrative and employing appropriate media.

2.Outline syllabus:

You will engage in a mix of directed projects and self-initiated work framed around the requirements of an external organisation. Taught sessions will support you in developing employment skills, such as ‘pitching’ your ideas to a client, and managing a project. You will define an individual approach to practice requiring an increasing level of refinement, exploration and iteration, that address the needs of the external brief. The practical work should develop your range of references and individual visual, technical and contextual research.

Complementary to the practical work, you will explore the role of image and narrative in communication. This will involve the application of image-making, editing, narrative methods and documentation of practical work, and researching, understanding and responding to a recognised audience.

3.Teaching and learning activities:

Will usually include:

• Staff presentations                       

• Group and individual tutorials and critical reviews

• Supported workshop engagement

• Study trips and / or gallery visits                          

• Personal presentation, display and documentation of work       

• Independent working on directed project work                           

• Active participation in taught sessions and directed learning

Assessment Item 1:

• Assessment Type: Course Work

• Description: Portfolio

• % Weighting: 100%