Module: IDE5003-40 Design Studio 5: Industry Live/External Audience

Level: 5

Credit Value: 40

Module Tutor: Elys John

Module Tutor Contact Details: e.john2@bathspa.ac.uk

1. Brief description and aims of module:

This module is an opportunity to apply your creative and technical interior design skills to an externally set brief.

You will be asked to respond to a design brief that meets the needs of an external organisation, client or a similar professional opportunity such as an international competition. You will be asked to consider the feasibility of the proposed project at the outset to include an evaluation of the various aspects of design. The module challenges you to produce work to an appropriately high standard, and to work with professional discipline.

The development of your communication skills will also be supported, utilising narrative and employing appropriate media to communicate with a specific audience.

2.Outline syllabus:

Framed by the requirements of an external organisation you will engage in a mix of directed and self-initiated work. You will define an individual approach to your design work requiring an increasing level of refinement, exploration and iteration, that address the needs of the external brief. The practical work should develop your range of references and individual visual, technical and contextual research and its documentation.

Alongside your studio design work, taught sessions will support you in developing professional skills, such as ‘pitching’ your ideas to a client, and managing a project. In addition to the practical work, you will explore the role of image and narrative in communication. This will involve the application of image-making, editing, narrative methods and documentation of practical work, and researching, understanding and responding to a specific audience.

3.Teaching and learning activities:

These will generally include mainly self-directed studio work as well as:

• Staff presentations

• Group and individual tutorials and critical reviews

• Study trips and / or gallery visits

• Personal presentation, display and documentation of work

• Active participation in taught sessions and directed learning

Assessment Item 1:

• Assessment Type: Coursework

• Description: Feasibility study

• % Weighting: 15%

Assessment Item 2:

• Assessment Type: Coursework

• Description: Portfolio of drawings and models to describe design ideas, development and final proposals

• % Weighting: 85%