Module: GCO5003-20 Graphic Communication — Culture

Level: 5

Credit Value: 20

Module Tutor: Alex Williamson

Module Tutor Contact Details: a.williamson@bathspa.ac.uk

1. Brief description and aims of module:

This module asks you to respond to assigned briefs and to develop and practice graphic communication authorship by investigating and producing innovative projects that operate within the cultural industries or extend the world of culture industries. Outcomes can be as appropriate but could be either print, screen or interactive, a combination or engage other media as deemed necessary.

2.Outline syllabus:

Your studio projects will develop the theme of ‘culture’ with self-generated content, you will consider various ways of communicating messages and conceiving, carrying out and distributing design projects. In this module you will be expected to research ideas thoroughly and develop your own content exploring and developing your own creative specialisation. You will be expected to demonstrate an understanding of content, message, communication, users and consideration of what audiences will understand from your work.

3.Teaching and learning activities:

Studio Practice: projects and exercises with feedback tutorials, critiques, seminars, specialist workshops, lectures, peer reviews and your own investigations

Assessment Item 1:

• Assessment Type: Course Work

• Description: Studio project

• % Weighting: 70%

Assessment Item 2:

• Assessment Type: Course Work

• Description: Workshop project

• % Weighting: 30%