Module: CMU5102-20 Audio Visual Identity

Level: 5

Credit Value: 20

Module Tutor: Jim Dickinson

Module Tutor Contact Details: j.dickinson@bathspa.ac.uk

1. Brief description and aims of module:

This module combines and extends the technical knowledge and understanding of semiotics gained in the Semester 1 modules ‘Branding Identity and Promotion’ and ‘Video Production’. You will attend a series of lectures which introduces you to interdisciplinary theories and concepts relating to audio - vision. You will apply this knowledge to your own creative work, undertaking practical projects which effectively combine your musical outputs with visual elements.

2.Outline syllabus

• A broad understanding of key aspects of relevant visual culture including fine art, photography and film

• An introduction to key theories, concepts and practice relating to connections between sight and sound

• Facilitation of practical multimedia projects

3.Teaching and learning activities

Lecture series

Practical projects

Regular reviews of practical projects including specialist workshop and one to one tutorials

Assessment Item 1:

• Assessment Type: Course Work

• Description: Written commentary, encompassing visuals, and/or hyperlinks to the audio- visual elements. (1500 words)

• % Weighting: 30%

Assessment Item 2:

• Assessment Type: Course Work

• Description: Realisation of audio-visual project

• % Weighting: 70%