Module: CMU5003-20 ‘Going Live’ (Tour and Events)

Level: 5

Credit Value: 20

Module Tutor: Peter Bernard

Module Tutor Contact Details: P.Bernard@bathspa.ac.uk

1. Brief description and aims of module:

This module builds on the groundwork undertaken in ‘Brand, Identity and Promotion’, and culminates in the realisation of a series of live music events. This can range from a traditional tour, to more unconventional gigs such as club PA’s and/or digital streaming of live performances. These performances are preceded by, and connected with web, press, print, radio and product launch, as bands and artists work towards increasing the profile of their act and building their audience.

Fundamentals of live music management will be explored; from booking dates, to live touring logistics, and from on-going content generation, to financial planning and accounting.

2.Outline syllabus

• Live Project design.

• Live Music Promotion.

• Planning a live tour.

• Poster and flyer design.

• Press and Copy for live.

• Servicing your tour and your product.

• Tour Management and Logistics.

• Band and Artist Management.

• Basic Accounting Skills.

• Impact and Analytics.

3.Teaching and learning activities

Lectures, Seminars, Tutorials, Project Meetings, Directed Study.

Assessment Item 1:

• Assessment Type: Course Work

• Description: Final Tour Report and Accounts (3,500 word equivalent)

• % Weighting: 70%

Assessment Item 2:

• Assessment Type: Course Work

• Description: Tour Poster and Design Portfolio

• % Weighting: 30%