Module: CME5103-20 Commissioning Content Creation

Level: 5

Credit Value: 20

Module Tutor: Charlie Tweed

Module Tutor Contact Details: c.tweed@bathspa.ac.uk

1. Brief description and aims of module:

This module builds on the programme’s emphasis on helping students to become critically engaged, and socially conscious, multi-platform digital content creators. It aims to consolidate their practical, contextual and critical learning from Level 4 and develops upon the study of key debates and practices that students undertook on modules including Digital Practice and Your World Your Media.

The module will lead students through a critical and practical examination of contemporary digital cultures, digital practices and dissemination platforms. It will also explore new models for digital storytelling and content production, as well as case studies of diverse creative media practices, helping students to develop a contextual grounding for their own practical work.

The module will also provide students with a grounding in relevant production techniques for producing large scale creative media projects across a range of mediums including: podcasts, interactive documentaries (iDocs), media art, multi-platform, installation and remixed media.

The module covers a range of best practice methodologies for researching and creating a digital artefact including: audience research, analysing and researching existing media, creating and designing multi-channel user experiences, interface design and prototyping, and a range of digital production and design tools.

Students will produce a large scale well researched practical project (fiction or documentary based) that employs new modes of digital creativity such as podcasts, digital campaigns, I-Docs (interactive documentaries), short form video, multi-platform experiences, image montages and remixed films.

2. Outline syllabus

• ​​Your creative practice: evaluation of each student’s progress (creative, technical, critical)

• Digital cultures & histories

• Case studies of creative media practices

• Interactive Documentary production

• Re-mix and montage as creative strategy

• Advanced multi-platform storytelling & content production

• Podcast production

• Visual & digital experience design

• Practice based research strategies (audiences, critique, inspirations and analysis)

• Production processes

• Technical workshops include: Wix website production, Photoshop, Podcasting, UX

3. Teaching and learning activities

(i) Lectures - provide an overview of key histories and theories related to advanced digital practice as well as examples of a diverse range of practice based projects (from campaigns, to podcasts, media art to -iDocs, experimental experiences and new forms of filmmaking) and their critical examination.

(ii) Workshops and Seminars - develop upon the lectures and include a range of individual and group tasks where students will get the chance to develop their analytical, critical and practical skills. As they develop, individual and group projects these sessions turn into feedback sessions where students share their work with peers and engage in group crits and presentations.

Assessment Item 1:

• Assessment Type: Coursework

• Description: Portfolio

• % Weighting: 100%