Embedded Files
Colors
Baptist Health's signature colors are specific shades of green and blue. We use these colors to immediately aid brand recognition in the lives of our customers, and to craft a consistent brand message over time. Most projects should use only these two colors primarily.
C81 M0 Y92 K0
R0 G177 B64
#00B140
C100 M95 Y0 K16
R0 G26 B114
#001A72
A select set of supporting colors is chosen for each brand campaign, and should be used sparingly for most projects outside of Marketing and Communications. Colors chosen for Baptist Health's current campaign can be seen below.
C0 M12 Y100 K0
R255 G218 B0
#FFDA00
C53 M99 Y0 K0
R147 G50 B142
#93328E
C68 M100 Y30 K20
R98 G33 B97
#622161
C86 M0 Y9 K0
R0 G175 B215
#00AFD7
C96 M65 Y50 K40
R0 G63 B79
#003F4F
Fonts/Typography
Typography will provide consistency and clarity to the Baptist Health brand identity system. Since typography plays a large role in the general character and appearance of communication materials, proper use is essential to establish and maintain a consistent voice across both external and internal visual communications.
In functions/projects where neither Proxima Nova nor Proxima Soft are available, Arial or Helvetica or may be used.
Proxima Nova is built into Google, making it convenient to use across documents, spreadsheets and presentations.
Proxima Soft requires a license to use. Marketing and Communications cannot provide copies of these font files. Please consult with Marketing and Communications to use.
Merriweather may be used in certain digital platforms such as Google Sites. This font is also built into Google Workspace. Please consult with Marketing and Communications before using.
Naming
Baptist Health is a large health care system with many access points across the state of Arkansas. By using the names of each entity, place or service within the system in a standardized way, we are able to help our audiences navigate our system and find exactly what they need.
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