System Logos
Embedded Files
Appropriate Use
Special care must be taken to maintain adequate contrast when printing the signature over photography, illustrations or otherwise visually varied backgrounds. When contained in a fill box, the green band should be centered within the vertical dimenions. A height of 3X (3 green bands) is recommended as the minimum clear space. Logos that include the entity name and location may need additional height.
Inappropriate Use
Below are examples of common logo violations. Such violations must be avoided at all times. The list is by no means exhaustive. If there are any questions or doubts regarding a particular signature application, contact Marketing and Communications.
Swiss Cross
The Baptist Health Swiss Cross is considered an exclusive brand element, and in rare occasions may be used only with prior approval from Marketing and Communications.
Never use as the sole branding element in communications. In order to preserve the integrity and rich history of the Baptist Health Swiss Cross, no modifications to the design (color, shape, etc.) are permitted.
Inappropriate Use
History of the Swiss Cross
In 1984, the Baptist Health Board adopted the current Baptist Health Medical System logo. This logo features a circle in the middle of a Swiss Cross, which is formed by human figures with outstretched, interlocking arms. This logo contains both surface level and deeper meanings.
An internationally recognized symbol for medical care, the Swiss Cross highlights our fundamental purpose of treating those who are sick or injured.
The figures speak to our focus on people, and investment in the health of each individual in our community.
The outstretched, interlocking arms symbolize the way we embrace all people with Christian compassion, regardless of ethnicity, religion, national heritage or social status. They also depict our goal of wholeness and wellness for all.
Together, each of these components tell the greater Baptist Health brand story, portraying that while the system is made of many services, providers, employees and locations, we are one, unified force for a healthier, happier community.
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