BE YOUR OWN BOSS!
In this project you will create your own company and develop marketing materials that will help you bring in customers.
You will design your company logo, create a brochure in Google Slides, design advertising, and design a website using Google Sites.
ALL TASKS MUST BE 100% COMPLETE AND FINALIZED WITH MR. V - NO PARTIAL WORK - YOU GET ALL THE POINTS WHEN FINALIZED
Fill out the Business Proposal COMPLETELY - NO SPACE
Task #1 - Business Proposal
Use the Business Proposal sheet I gave you and follow directions....
Make sure to fill out the proposal completely with details!
How to get your proposal approved:
Brainstorm and decide on a business idea that is entirely original - try to be innovative, take something already being done and make it better, but make sure it is unique.
Decide on a unique/creative/original company name! DO NOT use your first or last name.
Provide specific details about your products and services! What do you do that is special or unique?
Make a catchy, creative tagline! (Don't repeat your company name in the tagline) Ex. Subway's tagline is "Eat Fresh".
Find THREE businesses that are your competition! Use these to get ideas and make your company better than theirs.
Sketch THREE logo design ideas!
Task #2 - Logo
Must Have:
Company Name - large with effects (shadow, stroke, glow, etc.)
Symbol/Artwork - crisp, stylish art to establish your identity and complement your name - use Graphics from Canva (no photos or videos)
Tagline - catchy phrase or words to describe your company (ex. Subway "Eat Fresh", McDonald's "I'm Lovin' It")
Also:
Include a copyright or trademark with your logo.
Use 2-3 colors if possible, not too many
Avoid using too much effects, 2-3 at most per object
NO PHOTOS, only clip art or original drawing
EXAMPLES can be seen at the Student Sites page or outside room #214.
Be creative, but follow the rules/guidelines. Your finished logo should look like a real, professional logo!
Logo Design in Canva
HOW TO MAKE A LOGO IN CANVA
JOIN my Canva Team - I put a link in Classroom.
LOG-IN TO CANVA.COM with your APS Google
Click on "Create a design" and search "logo". You will make a custom logo - NO TEMPLATES
Start with a new, blank page - again, don't use TEMPLATES
Yours will have more than the basic logos on Canva. The logo should be centered on the white background.
There are A LOT of options in Canva - lots of fonts, effects, and lots of graphics/clip art to use.
MR. V will need to approve it before you move on to the brochure.
DOWNLOAD YOUR LOGO so you can insert it in your brochure. Choose PNG and "transparent background".
This is Canva! The tools on the left side of the screen are easy to use. Learn by doing!
I made this logo in Logo Makr
This is a HORIZONTAL logo - if you don't want to cover your artwork, do this....
How to take a SCREENSHOT
On a Chromebook - To take a screenshot of a portion of the screen, press the Shift + Ctrl + Show windows keys. You'll see a crosshair icon; click and drag it until the part of the screen you want to copy is highlighted, and then let go.
On a PC/Windows - Windows key + Shift + S
On a Mac - COMMAND + SHIFT + 4
Task #3 - Brochure
Your FINISHED brochure has LOTS of detail, is eye-catching, and should look like a real, professional business.
START HERE: I have a template for you to use!
Click on above link - it will open in Google Slides,
Go to File at the Top Menu, then click Make a copy, then Entire presentation
Once you open it, click on View, then check Guides, then Show Guides.
Now you're ready!
BROCHURE DETAILS
Generally, the inside of the brochure has LOTS OF DETAILS (short paragraphs and images - everything is SMALL, not big.) about your products and services.
The outside of the brochure has various info such as (locations, hours, contact, events coupons, promotions, sales, etc.)
Everything on the page should be small, avoid making objects/text big to take up space!
Be creative, but follow the rules/guidelines, too!
UPDATE: Find images in Canva to put in your brochure!
Use Canva "Elements" to find images (much better than Google Images).
Download the image, choose "transparent background" - then, drag the image into your brochure from the Downloads folder.
You may want to crop the image.
BASIC REQUIREMENTS:
Front Flap - LOGO at top, tagline or brief statement at middle with product images, website address at bottom - NOT much info on this flap - try to get the reader interested!
Download the logo you made in Canva.
Back Flap - Map, Store Hours, Contact Info, Address, Social Media, etc.
Inside Flap - coupons, special events, promotion, sale, etc.
Brochure Inside - detailed, short paragraphs about products and services, company info, and more (Paragraph = Header/Title, 3-5 sentences, image of subject)
Details:
The inside should have a lot of details about your products and services, font size for paragraphs at 9-10 pt., with large headers at about 20-28pt. (see below)
IMPORTANT TIPS AND GUIDELINES
- PUT EVERYTHING IN SEPARATE BOXES - shapes, titles, sentences
50% images/graphics - 50% information/text = Balance
You can use shapes to organize information if you like - squares, circles, etc.
You can use colors to distinguish elements from each other
Brochure Checklist!
Does your brochure have:
Separate Boxes - titles, subtitles, & text are in separate text boxes (to have more freedom to organize info)
Organization - everything should be in the correct place - see above.
Custom Fonts - choose your own font style for titles, text
Background Design - make a creative design in Canva to give it some texture
Colors & Shapes - choose colors, add Effects, and use Shapes to make sections unique
Size of Text & Images - titles are BIG, other text is small, images are small
Spacing - only a little bit of space between objects - when finished, the brochure will be full of info/images
When you are almost finished with your brochure, DOWNLOAD THE BROCHURE CHECKLIST and copy it in to your Google Slide.
Teacher's Example - Attack of the Killer Taco!
Task #4 - Magazine Advertisement
Create a new design in CANVA for your business (in Canva it is "Magazine Cover" size) - include your LOGO, tagline, product images, website address, and use one or more of the ADVERTISING TECHNIQUES below:
CHOOSE A TECHNIQUE but don't copy the message - create your own way of saying it.
This advertisement should have a CREATIVE, EYE-CATCHING, UNIQUE design.
Your MAGAZINE ADVERTISEMENT should have:
High-quality background and some product images, but doesn't have to have a lot of info...
your Company Logo
Use of 1-3 of the ADVERTISING TECHNIQUES below - WHAT'S THE MESSAGE OF YOUR AD? Say it in your own way, don't copy.
your WEBSITE ADDRESS - get customers to your site!
not a lot of info like your brochure - you can have one paragraph, that's all.
MAKE YOUR AD UNIQUE/ORIGINAL while also following requirements here.
QR Code
Add a QR Code to your magazine ad and brochure that goes to your website! See Mr. V
Here's the link to QR Code Generator: https://www.the-qrcode-generator.com/
Ad Techniques.pdfTask #5 - Website using Google Sites
IMPORTANT: The website is interactive and informational - it's not just like the brochure. There should be links for just about everything. Go to real business websites for ideas. Mr. V is making a site for "Attack of the Killer Taco", so check out his example, too.
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We are using Google Sites for the website. It is very easy to use!
FIRST: GIVE IT A TRY!
Open Google Sites and start building! YOU CAN learn this by doing it!
It's at sites.google.com.
FIND REAL BUSINESS SITES to get ideas. For example, Saggio's, Hotel Luna Mystica AshleyFurniture.com, Sprouts.com, REI.com, Acura.com, or Olive Garden. These sites get updated often, so they might change. There are 100s to help you! YOU'RE SITE SHOULD FOLLOW THE SAME RULES AS THESE BUT HAVE YOUR OWN UNIQUE STYLE.
Go to your Google Menu:
(the waffle - top right)
IMPORTANT: Use Canva.com to create banners and promos
for your site to look real. Examples:
for your site to look real. Examples:
Above design size: 2000 x 600
This design size: Logo (500 x 500)
Basic Requirements:
5 pages! Each page should have 7+ "sections"(Home, About Us, Products, Services, Membership, etc.) Depends on your business. The home page has promos that link to other pages on the site.
Content/Information with BUTTONS/LINKS - Title, info, picture, and buttons/links on each page (stuff from brochure, but interactive - Add to Cart, Read More, Sign-up, etc.)
Header and Footer - header at the top (logo, search, log-in, etc.) and footer at bottom ( copyright, other links, social media, legal stuff)
Interactive elements - Search bar, Customer log-in, buttons, menus, etc. You can add really cool stuff to your site by going to W3schools.com - How-To
OVERALL, YOUR SITE SHOULD LOOK LIKE A REAL BUSINESS SITE (by using quality websites to help you)
Mr. V's "Attack of the Killer Taco" Website
(Most pages are finished; beware of test code)
Click on the image! -------------->
INTERACTIVE CONTENT
You can add interactive content such as FORMS to your site.
Use Google Forms to make a FORM, then add it to your site using INSERT menu on the right.
OR,
You can also add really cool stuff to your site by going to W3schools.com - How-To