Marketing is the overall strategy a business uses to understand customer needs and deliver value through products, pricing, distribution, and communication. Advertising is a part of marketing that focuses on promoting products or services through different media channels to bring and persuade customers. In short marketing is the plan, and advertising is one of the tools used to do that plan.
Bachelor's Degree (4 Years Completion)
Master's Degree (6 Years Completion)
Special Training (Digital Marketing, ECommerce, etc.
Relevant Fields (Experiential Marketing, Events, and Roadshows.
The Entry Level: is roughly 48,687 per year.
The Annual Salary: is roughly 72,139 per year.
Experienced Worker: makes around 136,614 per year.
Marketing Manager: makes 167,620 per year.
National Average makes about $18.10 per hour. However there's a bunch of variations.
Developing Marketing Strategies
Market Research
Content Creation
Data Analysis
Budget Management
Pricing Strategies
Testing and Optimization
Ad Design and layout
The marketing and advertising work environment is generally fast paced, high pressure, and requires strong communication and team work skills.
To be in the marketing and advertising industry, you must have skills including collaboration, communication, creativity, leadership, and strategy. (By working together, sales and marketing can generate more leads and close deals.)
Want to learn more about marketing and advertising? Watch this quick introduction video!