Parallel Sessions

Creative and innovative strategic communication - PR, advertising strategies with digital transformation
Anu Sinha

Public Relations for Inclusive e/m- governance: A Study on the Communication Strategies of Local Government’s Digitalisation Initiatives in Kerala
Rishna K K

Understanding Strategic Communication and Behavioural Drivers for Effective Conservation
Saswat Pati, Dr. V. Vijay Kumar

Harnessing Digital Transformation for Creative PR Strategies in Indian Tourism
Anup Latnekar

Invaluables Bengaluru: Harnessing Creative Storytelling and Digital Innovation for Transformative Behaviour Change
Neema Gupta

Unlocking Success: Essential Metrics for Empowering Social Content Creators with Insightful Analysis
Neema Gupta

Wash the Dabba- A Social Media Campaign to Drive the Recycling Movement in Bengaluru
Neema Gupta

Digital Media as Political Actors
Dr. Arindam Gupta

Exploring the Creative Process of Participatory Screenwriting in the Indian Context: A Practice-Based Research
Pereanayagam S

Between Platforms, Among Echoes: How Can Xiaoyuzhou Podcasts Maximize Profit from Niche Audiences?
Yanqi Xie

On ‘Adver-Tease-Ments’: A Pragmatic Analysis of Taglines
Rachelyn P. Montejo

How Digitalization Is Transforming Advertising’s Creative Landscape
Shalini Raghaviah

Gendered Digital Access and Disaster Communication: Understanding Risk Perception and Response Among Farmers and Fisherfolk During Typhoon Odette in Southern Leyte
Jeanie Rose D. Palma

Exploring the Creative Process of Participatory Screenwriting in the Indian Context: A Practice-Based Research
Dr. V. Vijay Kumar

Digital Leisure and Social Justice: The Rise of Video Streaming Platforms in India and Its Impact on the Aging Population
Dr. V. Vijay Kumar

De-stressing Communication in the Digital Age: Content Analysis of Mobile Gaming Apps through the Lens of Uses and Gratifications Theory
Mansi Singh

Communicating Development through Broadcast and Interactive Media by State Universities and Colleges in Bicol, Philippines
Sharon Kay C. Julaton

Reception Behavior of Audiences on Development Programs in the Rural Communities in Bicol Region, Philippines
Ma. April M. Mier-Manjares

Digital Sustainability or Digital Greenwashing? Branding, Consumer Culture, and the Politics of Eco-Advertising in India

Dr. Sudha Venkataswamy

When University Official Accounts Become “Influencers”: Public Communication Strategies in the Short Video Era

Bohan Meng

Telling Stories with Tech: Human-Centred Campaigns in a Digitally Transformed World

Vinesh Datta Tapre

Gendered Marketing: Influence of Gender Roles in Selected Philippine Advertisements

 Aliah C. Centilles, Edenne Jezael Bosque

Legal Justice in the Digital Age: Representing Marginalized Voices in Tamil Cinema
Joynes J, Dr. V. Vijay Kumar

Cinema as Socio-Cultural Memory: The Case of Kazakh New Wave Cinema
Dr. Karlyga Myssayeva, Dias Azimzhanov  

Beginning a precarious journey: New entrants’ access to digital video production work in Mumbai
Dr. Sunitha Chitrapu

Mapping Media Convergence and User Acceptance in a Religious Mega Event: A Case Study of Mahakumbh 2025
Prachi Sharma, Dr. Kinshuk Pathak

Sharing life, strengthening bonds: Micro-influencers in India
Dr. Vidisha D'Souza

The Role of Instagram Food Influencers in Shaping Eating Habits and Food Cultural Exploration
Dr. Venugopal Gowda M K, V. Kiran

Meitei Folk Music in the Age of Media Convergence: How Indigenous Themes are Shared and Received
Chetalini Sarangthem

Community Radio and Media Convergence: Exploring the Digital Landscape and Challenges
Aabshar Abbasi

Analyzing the Impact of Media Environment on Gender Performance and Social Identity: A Case Study of Male Beauty Industry KOLs
Ruohui Li, Jiawen Zhao

Visual Rhetoric in AIGC-Generated Chinese Mythology Videos: A Pathway for Cultural Communication and Global Outreach
Yuanrui Ge, Yizhi Zou

Bridging the Semantic Gap: Understanding the Limitations of Prompt-Based Artificial Intelligence Music Generation through User Experience Analysis
Dr. V. Vijay Kumar

A Content Analysis of Photography and Photo Editing Software Applications
Divya Burman

Registers of Localisation in the Indian VOD Business
Solankee Banerjee

Regionalisation and Diversity in India’s VOD Market
Shreya Pandey

The Sustainable Shift: Women, Technology, and the Changing Face of Regional Cinema
Tushar Bhuyan

Virtual Vows: Social Media Influence on the Guwahati Wedding Curation and Conventions

Rupa Rani Sonowal

Media For Democracy - A Case Study of the Impact of Constitutional Values on Young Media Professionals
Prof. Dr. Sunder Rajdeep

From Gatekeepers to Influencers: Rethinking Trust in Digital Public Relations
Moksh Juneja

Reflections on Representation of Human Rights in Contemporary OTT in India: Ctrl, A Case Study
Mrinal Singh

Accountability of Media: A Study of Digital News Portals of Assam
Dr. Nilakshi Kalita  

The Nature and Purpose of Art in the Age of AI- Assisted Recreation
Subhajit Paul, Dr. Richa Chattapadhyay

‘Where is Exploitation?’: Media Internships and the Normalization of Digital Labour
Dr. Pranta Pratik Patnaik

Rape Reporting in the Digital News Media: A Critical Evaluation of Sexist-Sensationalism and Dehumanisation
Dr. Francis Philip Barclay

Digital Mourning: Analysing Online Tributes for Women Victims of Violence in India (2022–2024)
Apratim Bhattacharya, Dr. Mausumi Bhattacharyya 

Exclusion and Inclusion of Internal Migrant Workers in India: Insights from Facebook Interactions
Muhammed Swalih K

From deepfakes to headlines: The role of AI and Media Sensationalism in Media Coverage of the Pahalgam Incident
Moti Pangkam

Credibility and Content: Investigating the Role of Indian Influencers in Youth Media Ethics and Literacy
Dr. Sakshi Arya

Responsible Digitalization: Navigating Ethical Challenges in Library Media and Public Relations - The UPLB University Library Experience
Mary Ann M. Ingua, PhD

Social Media and Cultural Sensitivities: A Study of the Teep Controversy (2022) on Facebook in Bangladesh
Muhammad Mosharrof Hossain

Ethical Considerations in Film Restoration: A Study on Film Restoration in India
Dr. S. Jainulah Deen

AI-Generated Deepfakes in India: Ethical Challenges, Legal Vacuums, and Mental Health Implications
Jagriti

Compromised Objectivity in Digital Journalism: Ethical Concerns in Japanese Media Coverage of Tokyo 2020 Olympics
Mitsuyasu Oda

A study on the integration of AI driven tools in Sri Lankan higher education

Chalika Sasikani Thangaraja

Developing an AI Governance Framework for Communication, Media and Journalism Education in Bangladesh

Zulker Naeen, Sarkar Barbaq Quarmal, PhD

Media Culture of the Digital Society, On the Example of Kazakhstan
Dr. Saule Barlybayeva

AI and Short-Form Video in UAE Advertising: Creative Labour under Digital Transformation
Dr. Sabir Haque

Digital Philanthropy and Donor Engagement in Philippine Higher Education: Insights for Strategic Communication and Fundraising
Marco M. Polo, PhD; Co-author: Dr. Ma. Nornelyn Cachuela 

Dissecting the Buzz: Listenership Analysis of PRSP Podcast Series
Marco M. Polo, PhD

Wartime Communication in India: Strategic Insights from Operation Sindoor
Simran Rout, Dr. Anurag Sahu

‘Managing Digital Transformation: An Analysis of Regional Media Approaches and Youth Consumption Trends in Barak Valley of Southern Assam in India
Partha Sarkar, Swapnodeep Sen

Political PR on Instagram: A Study of Karnataka Political Leaders’ Digital Engagement Strategies
Dr. Anju John

Mapping Indian Digital Marketers’ Awareness, Attitude, and Usage of Generative AI in Video Advertising with reference to Personalization, Creativity, and Ethical Responsibility
Komal Thukral

Scrolling Through Sustainability: A Critical Study of Green Advertising and Audience Interaction on Instagram
Aarzoo

Beyond Outreach: How Indian Science Councils Use (and Underuse) Digital Media for Public Engagement
Anu

Millennials, Media, and the Message: Adoption of Video-Centric News Platforms in the Smartphone Era
Himanshu Dhanda

In Defense of Advertising Value Equivalency: Integrating the Controversial Metric in a Composite Mediarelations Evaluation Formula
Pavel Slutskiy, PhD

Crisis PR as in the Restaurant Industry: Strategies for the Digital Era
Behruza Akmalova

Sustainable F-commerce in Bangladesh: A thematic analysis of buyers' and sellers’ perspectives
Md. Sajjat Hossain

From Communication to Incubation: Social Media and the Evolution of Political Action in India
Gayatri Lele, Dr. Nisha Singh

Transformation to Digital-first: Analysing Organisational Change in Media, PR, and Advertising Sectors in rural India
Shamala Ramappa

Digital Transformation of Workplace Environments in Bangladeshi Media Houses: Insights from Media Employees
Sayed Ibrahim Rifat

Media and Journalism Education and Research Development in Uzbekistan: Trends, Challenges, and Prospects
Dr. Nozima Muratova, Gulnoza Najmiddinova

Enhancing Global Communication: A Content Analysis of Digital Mobile Translation Applications
Dr. Mathew Martin Poothullil John

Grassroots Digital Empowerment in Rural India: Evaluating the Reach and Impact of the Digital India Program in Raigad District, Maharashtra
Nikhil Minesh Gadgil

Mediating the Future: Artificial Intelligence, Ethics, and Regulatory Challenges in Asia’s Digital Media Ecosystem

Dr. Machunwangliu Kamei

The Becoming of Being Connected: An Analysis of the Local-level Total Digital Literacy Campaign in Kerala, India
Dr. Sanjeev S. R.

The Influence of Social Media on Gen Z’s Perception and Adoption of Skincare Products: A Positive Approach to Body Image and Self-Care
Sristi Chakma, Dr. Venugopal Gowda M K

The Role of Social Media Influencers and Content Creators on Gen Z's Pro-Social and Activist Outlook: A Meta-Analysis
Aneesh M. Das

Memes and Engagement: The role that memes can play in providing engaging narratives over Mainstream Media
Rudranshu Sengupta

Study on Smartphone-mediated Digital Competency Among Women Entrepreneurs in Guwahati, Assam
Dubari Lahkar

Gender Gaps in Digital Financial Literacy in Jharkhand, India: Barriers and Opportunities
Kamalicka Das

How Social Media Echo Chambers Shape Perceptions of Rural Indian Youth During the 2025 India-Pakistan Conflict Following the Pahalgam Attack
Nishant Upadhyay

Deconstructing Digital Memes on the Indian film 'Mrs.' as reproduction of Asian Feminist Discourse: A Mixed Methods Study
Khushi Vats

Exploring the Representation of Homosexual Love in Movies and Series Available in Amazon Prime and Netflix Over the past Four Year: A Comparative Study among Western and Indian OTT Contents
Dr. Venugopal Gowda M K

Digital Media and the Perception of Afghan Women: Exploring the Influence of Media Narratives on Students
Dr. Venugopal Gowda M K

Identity Formation and Digital Literacy: An Examination of Youth in the Digital Age
Bidya Das

Digitalisation in India: A Critical Review of National Policies and Social Exclusion
Akash K

Fact or Fear? Exploring Media Narratives and Journalistic Framing of Digital Arrest Scams in Indian News Media
Geetika Vashishata

Identifying Presentation Elements & Typologies of Political Misinformation in India
Ritu Arya, Dr. Rubal Kanozia

YouTubed! The Digital Transformation of Young Children’s Everyday Routines

Dr. Padma Rani

Media Literacy in Practice: Assessing and Addressing Competency Gaps among M.A. Mass Communication Students in Odisha and Jharkhand
Sameera Bhoi

Between Generations and Technologies: Is teaching digital skills to older adults becoming a concern among rural youth
Deepti

Survey of adolescents and Media Information Literacy (MIL) engagement with children at Balmela (Childrens’ Fair) 2024-Taloda,Maharashtra State, India
Anita Sareen Mangal Parihar

Bridging the Digital Divide? Examining UPI Adoption Among Low-Literacy Populations in India
Khyati Nayak

Streaming Understanding: Designing a Cross-Border Digital Media Platform for India-China Cultural Dialogue
Markus Joohs

Digital Literacy, Peer Networks, and Cyber Sexual Abuse: Examining Children’s Experiences with Classmates as Perpetrators, Bystanders, and Support Systems
Abhishek Kabra

Cultivating Media and Information Literacy Through Practical Fact-Checking in Japanese Journalism Education
Jun Oguro

Enhancing Rabies Awareness through Tailored Digital Communication Strategies in Remote Communities: Lessons from Northern Thailand
Mitsuyasu Oda

Digital Faith: Social Media Usage and Religious Communication among Theology Students in Satna, India
Jerry Joseph Onampally

"From Page to Platform: How Literature Apps Redesign Learning Spaces, Shape Reader-Author Relationships, and Drive the ‘Netflix-ization’ of Reading”
Tanvi Rangnath Gadekar

Commercialisation of Cricket: A Content Analysis on Cricket Mobile Applications within the Digital Cricket Ecosystem
Daniya Khan

Casting Conventionally Attractive Men to Play Serial Killer Roles: A Study of Media Representation, Audience Perception, and Hybristophilia
Rashi Akanksha

Incorporation of Artificial Intelligence (AI) in undergraduate teaching and learning practices: A study in Ukhrul
Themshok Ningshen

Identifying the development communication strategies to encourage digital literacy among women in rural India: A case study on select campaigns led by Digital Empowerment Foundation, India
Sweta Chatterjee

The Level of Exposure to TikTok and Media Literacy of Gen Z Students in Ateneo de Davao University

Dr. Christine Faith M. Avila

Towards Inclusive Information Access: Opportunities for Persons with Visual Disabilities in the Media Landscape of Uzbekistan
Dr. Nozima Muratova, Ozod Kurbanov 

A Comparative Analysis of Content Generated by Gen AI

Ujjwala Barve

A Study on the Evolving News Consumption Habits Among Journalism Students in Mumbai
Prof. Dr. Sunder Rajdeep

Beyond the Mainstream: A Comprehensive Literature Review of Evolving Alternative Media and Shifting Narratives
Shambhavi Singh Mishra, Dr. Sushobhan Patankar

Digital News Media and Representations of the Transgender Community in Kerala, India
Sreekutty S, Dr. Sanjeev S.R.

The Impact of Digital Memes in Mainstream Media Narratives: Reporting of Human Wildlife Conflict in Kerala
Athul Mohan, Dr. Sanjeev S.R.

Viewers’ Voice and Vernacular Public Sphere in Digital News Era: A Critical Analysis of Kanak News and Prameya News 7 Coverage of ‘Operation Sindoor’
Susanta Pal, Dr. Bidu Bhusan Dash

Evolution of Journalism Practice in Digital New Media: Decrypting the Newsroom Ecosystem
Sheezan Ahmad, Prof. Pitabas Pradhan

Empowering Tribal Women Voices: The Jungle Rani Initiative as a Model for Participatory Media in India
Ruby Nanda

From Street to Screen: Role of Digital Media in Coverage of Contemporary Protests in India
Akshara Pathak Jadhav

Transgender Representation in Indian Media: A Qualitative Study of TV Talk Show Bhinna Manisha Bhinna Katha
Dr. Bidu Bhusan Dash

Women in PARI and Village Square: A Critical Discourse Analysis
Dr. Bidu Bhusan Dash

Crafting the Scroll Stopper: Platform-Specific Editorial Practices in Digital Journalism
Varnikha Shekar, Dr. Meljo Thomas 

From Headlines to Heatmaps: Reporting the Israel-Palestine Conflict Through Data Journalism in the Digital News Media
Dr. Sweta Singh, Haris Hasan

Peace Journalism in the Digital Age: Framing of Israel–Hamas Conflict
Dr. Sweta Singh, Prashant Bisht

Environmental Justice in the Digital Age: Climate Change Reporting and Digital Media in India
Akash K

Framing the Green Agenda: A Critical Analysis of Environmental Reporting in Meghalaya’s Digital News
Saurabh Apoorva Gupta

Framing Rural India: A Content Analysis of Gaon Connection’s Digital Coverage of Rural Issues
Wrishav Roy

Waging the War on Disinformation: Analysing the Twitter Response of India’s Fact-Checkers During Operation Sindoor
Sangita Agarwal

Regional Voices in the Platform Era: Exploring Emerging Journalistic Practices in Marathi
Dr. Mithila Biniwale

The Paradigm Shift of News Production in Asia Driven by Artificial Intelligence: An Empirical Study Based on Xinhua News Agency's "Media Brain"
Sihan Chen, YiJia Zeng, JieRui Zhang

Audience Engagement with Human and AI-Generated Headlines in Uzbek Web-Based News Sources: A Comparative Survey of Reader Preferences
Madinabonu Urinova

Carbon Atoms in the Digital Space: A Multimodal Discourse Analysis of ‘Dual Carbon’ Short Video News on Chinese Platforms – A Case Study of CCTV”
Bu’en Xu

Beyond the Mainstream: A Comprehensive Literature Review of Evolving Alternative Media and Shifting Narratives
Dr. Sushobhan Patankar

Come on, Boys: How the Stump Mic Adds a New Dimension to Cricket
Dr. Sushobhan Patankar

Platformed Loyalty: How UAE Media Adapts Nationalist Narratives Across Digital Spaces
Daniela Patornilho

From Campus to Career: Bridging the Skills Gap in Communication Curricula
Marco M. Polo, PhD, Isolde E. Valera

Teaching Green: Rethinking Environmental Journalism Curricula
Dr. Ashfara Haque, Dr. S M Shameem Reza

From Practice to Formality: Exploring the Status, Function and Utility of Lab Journals in Central Universities of India in Digital Era
Aparna Mishra, Dr. Bidu Bhusan Dash

Journalism Curriculum in an Algorithmic Media Landscape: A Framework for Competency-Based Education
Prof. Pitabas Pradhan

Transforming Communication and Media Curricula: Enhancing Employability Skills for 21st-Century Media Professionals
Prof. Dr. Charu Lata Singh, Prof. Dr. Vaishali Billa

Preparing Dynamic Graduates: Imperative to Update Communication and Journalism Curricula
Vachaspati Dubey

Effective and Purposeful Use of Artificial Intelligence Tools in Journalism Education
Nazarova Munira Yusupovna, Buranova Barno Menglibayevna

Reinventing Journalism Skills in the Age of Artificial Intelligence: Challenges and Transformations in the Central Asian Context
Nafosat Davlatova

Enhancing Communication Competencies through MOOCs: Insights from a Student Survey
Dr. Manojkumar Nagasampige, Kavita Nagasampige, Dr. Sumukh S Hungund

May AI help you? The Use of Generative AI for Critical Thinking and Writing in a Strategic Communication Education
Kanjshree Pathak

From Classroom to Newsroom: Rethinking Communication and Journalism Curricula

Rahul Khadia, Dr. Monika Verma

Redefining Communication Competencies in Digital Age : Case study of Media and Communication Universities and Professors
Rahul Khadia, Dr. Monika Verma

Rewriting Communication Curriculum: A Competency-Based Approach to Advertising Education
Priyanka Dasgupta

Health Education Promotion at School: A Case Study of Health Communication Competencies at Vidya: The Living School, Assam
Samagnee Baruah

Towards a Professional Development Framework: Faculty Readiness for AI Integration in Communication, Media Studies and Journalism Education in Bangladesh

Sarkar Barbaq Quarmal, PhD, Zulker Naeen

The Impact of Generative AI on Creative Advertising Campaigns
Dr. Anshu Arora

Smart Campaigns, Shifting Selves: Exploring AI-Driven PR, Advertising, and Influencer Culture in Youth Identity Construction
Prof. Dr. Sunder Rajdeep

AI-Driven PR and Advertising: Unlocking New Opportunities for Campaign Success
Preeti Raina

Sustainability-Driven Advertising in the Indian FMCG Sector: Evaluating Consumer Trust, Brand Loyalty, and Green Messaging
Parul Gupta, Dr. Bhavana S

Reimagining the role of AI in Successful Public Relations Campaign: A Dual-Model Framework for Strategic Relationship Management
Prof. Pitabas Pradhan, Saman Mirza

Framing Intelligence: A Content Analysis of AI as a Buzzword in Post-ChatGPT Era Advertising
Abhishek Acharya

Creativity at Crossroads: Examining the Influence of Artificial Intelligence on the Indian Advertising Industry
K. Karthik, Dr. Deepthi

Neuromarketing in the Age of AI: How Digital Ads Tap into the Subconscious
Anu Nair, PhD

The Need for Non-Polarizing Communication to Attain Sustainable Development Goals
Dr. Jude William R. Genilo

PR& diplomacy in the digital age: An analysis of India’s activities post Operation Sindoor

Dr. Padma Rani

Integrating AI in Social Media Campaigns: A Remarkable Transformation in the Advertising Industry in Bangladesh

Asrafun Naher

Communicating Corporate Responsibility: A Qualitative Study on Corporate Social Responsibility and Sustainable Development Goals Reporting Among Industry Leaders
Subhrata Subhadarsini, Dr. V. Vijay Kumar 

An In-Depth Analysis of the Implementation, Effectiveness, and Future Impact of Science Education Policies in Delhi NCR Schools, India
Nidhi Chauhan

Challenges and Opportunities in Implementing a Media Asset Management Solution for a Multi-language, Multi-location Media Company - Experiences of the initial 5 years of Media Asset Management operations of Maharaja TV & Radio, Sri Lanka
M P Asoka Dias

Shaping Brand Identity through Cultural Tailoring of Social Media Advertisement: A Case Study of Dentsu India’s Innovative Transformation
Padmaja P G

Streaming Aspirations: Mapping the Digital Trajectory of TVF through Cultural Proximity and Platformization
Ayush Pawan Chandiwal

Exploring the Role of CB-SEM and PLS-SEM in Media Studies: An Empirical Validation
Dr. Jyoti Ranajn Sahoo, Alwyn Rodrigues

In Search of Risk Identification in the AI Age
Noumaan Qureshi

An Empirical Study on the Impact of the 240-Hour Visa-Free Policy on Cross-Cultural Communication: A Case Study of IShowSpeed’s Livestreams in China
Jingwen Zhang

Building Resilience through Tourism: An Evaluation of the 'From Terrorism to Tourism" Campaign as a Counter-insurgency Strategy in Davao Oriental: A Systematic Review
Berchan Louie A. Angchay

The Role of Social Media Platforms in Combating Disinformation: An Examination of Uzbekistan's Digital Landscape
Qodirova Umida

Updating Media Research with Text Mining: A Hybrid Analysis of Investigative Weekly "Shukan Bunshun”'s Headlines in Japan
Jun Oguro

Navigating Communication: A Content Analysis of MAP (GPS) Mobile Applications through the Lens of Usability, Communication, and Trust
Harsh Surendra Kumar Mishra

Navigating Storytelling: A Content Analysis of Fictional Stories Mobile Applications through the Lens of Communication, Usability, and Trust
Julie Shivprakash Tiwari

A Content Analysis of Podcast and Storytelling Mobile Applications through the Lens of Communication, Usability, and Trust Features
Aradhya Premsagar Mishra

News Media Coverage, Reputation, and Acceptance of Thailand Traditional Sport (Thai Chess)
Dr. Palphol Rodloytuk

Exploring the Lifeworld of Transwomen Using Nonprescription Gender-Affirming Hormone Therapy (GAHT) in Cebu City
Dr. Ulderico B. Alviola

Gen Z and the Creator Economy: Entrepreneurship Opportunities in the Content Creation Landscape
Saurabhi Sandeep Shetye

Unmasking the Male Archetype: Deconstructing Hegemonic Masculinity in Malayalam Cinema and its Role in Shaping Gender Narratives in Hyperconnected India
Kavya Jinu, Dr. Bhavana S

AI-Powered Design Tools: Transforming Graphic Design Workflows in the Era of Digital Transformation
Dr. Bhavana S, Akhil Thomas

Role of Cinema and OTT Content’s in fostering Cultural Hybridization in Language Efficiency in the Digital Age
Prajwal, Dr. Venugopal Gowda M K

Exploring the Landscape of Menstrual Health Discourses in India: An Intersectional Analysis
Amritha Balakrishnan, K. Karthik

Queer Desire and the Closet: The Journey from Secrecy towards Acceptance in Bengali Cinema
Ananya Sikdar, K. Karthik

Digital Resistance through Rap Music: A Case of Rapper Vedan
Deepak. P, K. Karthik

Digital Belonging and Borderless Bonds: Social Media Experiences of Interstate Student Migrants
Muhammed Swalih K

The uses and gratifications of Instagram
Rahul Gadekar

Iconography of the Ideal Body: Examining the Visual Construction of Body Image among Fitness Apps in India
K. Karthik, Dr. Deepthi

How Asia and Africa Connect? International Communication in the Post-Cold War and Globalization Context - Rethinking the Bandung Conference
Zhu Ling

From Evil to Empowerment: Villain Narratives and Identity Construction in Chinese Social Media
Zhu Ling

Beyond the Rejection of Technology: Reinterpreting Zhuangzi’s Gardener Parable and Rethinking Indigenous Knowledge Flows in Asian Communication Studies
Yufei Yang

Uptake Pathways and Adoption of Good Agricultural Practices by Vegetable Farmers in Leyte
Alynna Ebony M. Terante

Rhetoric in Indian General Elections: A Historical Analysis of Evolving Political Narratives in Campaign Slogans
Antriksh Kar Singh

Political Narratives on Social Media During Elections: A Systematic Literature Review
Antriksh Kar Singh

Popularity of Foreign Dramas among Youth in Kashmir: A Study of Everyday Media Practices and Cosmopolitan Aspirations
Muhammad Ibrahim Wani

Most Significant Change Brought by Project Sealed in Marine Protected Areas of Siquijor 

Reesel Delnaris Bagundol Mag-abo

A Study of the Impact of Instagram Influencers on the Online Buying Behaviour of Urban Youth
Dr. Ritu Bhatia

Silver Surfers of Odisha: Navigating Social Media in the Golden Years
Simran Rout, Dr. Anurag Sahu

The Usage of Digital Media for Health Purposes by Older Adults in Vadodara City
Patel Dhara Dilipkumar

The Visual Entrepreneurs: Instagram, Platform Capitalism and the Affective Labour of Women in the Digital Economy
Pragya Haloi

Youth Perceptions of Social Media as a Commercial Determinant of Health
Amrutha G Pradeep

Persuasion to Conversation: Social Media Engagement Strategies of the Kerala Police
Venkitesh S

The Role of Social Media in Shaping Youth Activism in the Digital Transformation Era: A Comparative Study on Genders
Dr. Venugopal Gowda M K, Vaishnavi S Patil

Exploring Branded Podcasts in India: A Qualitative Study of Storytelling and Audience Engagement
Surya V. Gune

A Comparative Study of Traditional vs. Digital Media Strategies in Assam’s Public Communication
Rubbaia Sheikh

Crowdfunding as Participatory Culture: A Study on Media Strategies for Leveraging Creative Capital
Anubhuti Dutta

She Votes, He Rules: A Feminist Analysis of Gender Displacement in Rural Governance through the Panchayat Web Series
Priyanka Majumdar

Digital Convergence and Relationship Culture: A Study of Dating App Usage Among Young Adults in India
Avina Taneja

The Role of Public Relations in Supporting the Educational, Research, and Social Missions of Public Universities in Uzbekistan
Dilobarkhon

AI for All: Fundamental & Functional Survival Skill In This AI Era
Dr. Hussaporn Thongdeang

AI in Bangladeshi Media Education: Exploring Gratifications, Gaps, and Institutional Readiness from Student & Educator Perspectives
Samiya Asadi, Tania Sultana

Emerging trends in Cinema: Meme as a tool for marketing, a study conducted on Indian audio-video content
Sweta Chatterjee

The Impact of Proposed Industrial and Economic Zones on Job Creation and Local Trade in Potrero, Tinajeros, and Acacia, Malabon City
Clemente Angel Caesar B. Sarte VI

The Role of Digital Marketing Platform for Standardized Marketing Strategy in Malabon's Economic Zones: A Blueprint for Investment Promotion and Infrastructure Development
Jennylyn C. Tan

Digitalizing Governance: Implementing a SMART City Framework for Enhanced Public Services and Citizen Engagement in Malabon
Carlo Luis M. Candelaria, Michael C. Tanchongco

From Local to Global: Exploring the Development of Dampalit as a Special Economic Zone for Logistics and Trade in Malabon City
Madonna Ang Sundiam

Branding Intimacy in the Digital Age: A Content Analysis of Dating Applications and Consumer Engagement Strategies
Shreya Santosh Sakpal

From Prime Time to Real-Time: The Evolution of Journalism Practices in the Age of New Media in India
Animesh Mishra

Designing Through Screens:  Impact of Media on Students of Interior Designing Students' Creative Choices

Dr. Rohit  C. Pawar

PR & diplomacy in the digital age: An analysis of India’s activities post Operation Sindoor

Dr. Padma Rani, Dr. Manjula Venkataraghavan

多智能体协同的金融虚假新闻治理与智能舆情调控研究 —— 基于闭环迭代与结构方程模型的实证分析
Deng Keira

数字平台中东南亚电信诈骗议题内容的传播框架与媒介恐慌建构机制研究——以X平台为例
Bu’en Xu

数字行动主义视角下肯尼亚青年反税抗议的内容策略与话语框架研究——基于对社交媒体文本的多维度分析
Bu’en Xu

人机主体性、信息生产偏向与用户感知：生成式AI搜索“微博智搜”的评估研究
Jiayu Wu

Experiment on Optimizing the Dissemination Effect of Warning Self-Narrative Videos on Douyin China
Dai Qingwu

当AI收割人类爱欲——AI同人产品的“情感殖民”及伦理困境
Mengxi Li

归化与非归化运动员的网络舆论危机差异研究——基于SCCT理论与拟剧论的分析
Mingkai Hong, Yanming Lu 

狂欢理论视角下品牌危机传播的娱乐化转向：基于彪马球鞋滑倒事件的社交媒体分析
Mingkai Hong

当AI收割人类爱欲——AI同人产品的“情感殖民”及伦理困境
Mengxi Li

i) Dr. Sunder Rajdeep, Professor & Head, Dept. of Communication & Journalism, University of Mumbai. 

ii) Dr. Ujjwala Barve, Dean, Tilak Maharashtra Vidyapeeth, Pune. 

iii) Dr. Nisha Pawar, Professor & Head, Dept. of Journalism & Mass Communication, Shivaji University, Kolhapur.

डिजिटल युग में पश्चिम बंगाल के पर्व: सोशल मीडिया पर पश्चिम बंगाल के प्रमुख पर्वों के प्रस्तुतीकरण में नैतिकता का अध्ययन

जीती कौर

डिजिटल प्लेटफ़ॉर्म्स पर पंजाबी और हरियाणवी म्यूज़िक वीडियो में स्त्री छवि का निर्माण: यूट्यूब एल्गोरिदम और व्यूअरशिप पैटर्न का विश्लेषण"

Ms. Shruti, Dr. Shweta Arya