CONFERENCE THEME
Navigating Digital Transformation in Media, Public Relations, and Advertising
It’s a Brave New (Digital) World!
The phrase aptly captures the essence of today's communication media landscape, where digital technology has become an integral part of modern life. Its omnipresent nature has transformed every aspect of human experience, including family, education, information, livelihood, socialization, and entertainment, into mediated experiences. As a result, all sectors are undergoing a profound digital transformation, characterized by the seamless integration of technologies into operations. This multifaceted process encompasses digitization, digitalization, and technological integration.
Digital transformation has engendered many urgent questions: How is digital transformation being pursued in the communication media sectors? How are communication media processes, tools, and outputs revolutionized by artificial intelligence, large language models, algorithms, and similar innovations? Are communication practitioners equipped with new digital competencies? Are we preparing the next generation of communicators to be future-proof and adaptable in an increasingly digital world? Is ethics part of the digital transformation equation, ensuring technological advancements align with moral and societal values?
The AMIC 31st Annual Conference, scheduled on October 9-11, 2025, with the theme, Navigating Digital Transformation in Media, Public Relations, and Advertising, invites scholars, practitioners, and communication experts to converge and tackle the pressing challenges and opportunities arising from digital transformation.
Communicators must be agile, resilient, and adaptable to succeed in today’s Brave New (Digital) World!
CONFERENCE OBJECTIVES
To examine lessons learned and best practices in planning digital transformation of communication media enterprises, including news media, public relations, and advertising agencies;
To showcase creative and innovative campaign strategies driven by digital transformation;
To demonstrate the shifts in journalism values, norms, and practices due to digital transformation;
To envision a communication and journalism curricula driven by digital innovation and industry needs;
To provide a venue for formal networking among Asian communication professionals and institutions for collaborative programs/projects in research, publications, course offerings, faculty/student exchanges, seminars, etc.; and
To provide opportunities for students and young communicators to acquire various skills and techniques in demand in the real, competitive communication and journalism sectors.
CONFERENCE PLENARY AND PARALLEL SESSIONS THEMES
As in past conferences, sessions are divided into plenary and parallel sessions. Plenary sessions feature experts/resource persons from different countries on specific areas. Parallel sessions consist of paper presentations by conference participants on their selected topics.
The 30th Annual Conference in Beijing hosted by the Communication University of China (CUC) introduced innovations which will be continued in the upcoming 31st Annual Conference. These include exclusive parallel sessions for students, foreign language parallel sessions (e.g., Chinese, Hindi, and Marathi), and Master Classes on New Competencies.
Abstracts submitted to the conference secretariat undergo blind peer review by experts in appropriate topics. Highlights of full papers of approved abstracts are then presented by the authors during the parallel sessions. Meanwhile, approved/presented abstracts are published in the annual Book of Abstracts published online by AMIC.
Paper writers are encouraged to submit their full papers for possible publication in AMIC journals, i.e., Asian Journal of Communication (AJC) and Media Asia. These journals are published for AMIC by the prestigious academic publisher Routledge Taylor & Francis.
CONFERENCE HOST
SNDT Women’s University is the first Women’s university in India as well as in South-East Asia. The University was founded by Maharshi Dr. Dhondo Keshav Karve in 1916 for the noble cause of Women’s Education. The first five women graduated in 1921 from this University. The University Headquarters is in Churchgate Campus, Mumbai, and the other two campuses of this University are at Juhu, Mumbai and Karve Road, Pune.
In a century-old existence, the university has grown into a multidisciplinary institution hosting diverse professional, technical and liberal arts programmes from K12 to PhD. SNDTWU is probably one such university where there is a Nursery school as a laboratory for the Human Development Department, Centres for Women's Studies, Inclusion and Exclusion, Distance Education, and has affiliated institutions for doctoral programmes. Unlike most universities in the country, which have to have state jurisdiction, SNDTWU is unique in terms of jurisdiction. SNDTWU can affiliate colleges/institutions anywhere in India with prior consent from the State Government.
SNDT Women's University is committed to the cause of women's empowerment through access to education, particularly higher education, through relevant courses in the formal and non-formal streams. The university is committed to meeting the changing socio-economic needs, with human values and purposeful social responsibility, and to achieve excellence with “Quality in every Activity” through vocational and professional courses for women. The motto of the university is “An enlightened woman is a source of infinite strength”. There are six institutions recognized by SNDTWU for PhD Research. SNDTWU is a home to 1100 teaching and non-teaching staff members and 50,000 students spread across seven states and a union territory.
SNDT Women's University stands 32nd amongst multi-disciplinary universities of India and is ranked fourth in Western India according to the Week-Hansa Research ranking of 2020. (Excerpts from https://sndt.ac.in/about-us)
CONFERENCE PARTICIPANTS
Previous conferences attract over 300 in-person participants.
Resource persons and participants will mostly come from Asia. Communication professionals from other continents with keen interest in Asia are most welcome.
Participants come from the academic community (e.g., communication and journalism educators, scholars, researchers and students); journalism/news media sector (e.g., journalists, editors, journalism researchers); other communication professionals (e.g., development communication specialists, public relations and advertising practitioners); and public or government information officers.
In recent years, there has been an increase in participants coming from technology companies including ICT providers, ICT researchers, social media influencers, etc.
The interdisciplinary quality of communication has attracted scholars and professionals from other social science disciplines such as sociology, history, psychology, economics, and linguistics.
CONFERENCE OUTPUTS
All conference plenary and parallel sessions will be recorded for uploading on the AMIC YouTube Channel.
Approved and presented abstracts will be published in the 31st Annual Conference Book of Abstracts.
A distinct conference website (microsite) will be uploaded at least three months prior to the actual conference dates. The conference website/microsite will feature: conference program, profile of partners and sponsors, registration details, travel advisories (including Visa requirements and procedures), and learning resources (from partners and sponsors. The microsite for the 30th Annual Conference can still be accessed at here.
Among the major conference outputs will be a Declaration highlighting commitments agreed upon by the conference participants.
AMIC ASIA COMMUNICATION AWARDS
The AMIC Asia Communication Award honors outstanding Asians who have made significant contributions to the Asian and global communication setting.
Established in 2006, it has since conferred the award to 25 communication scholars, educators, and practitioners. Among the recent winners are Dr. Cherian George (2024) and Dr. Arvind Singhal (2023).
The conferment is usually held at the opening of the AMIC Annual Conference.