General Manager

Santiago Cardona is Intel Mexico’s General Manager. He oversees the team responsible for all Sales and Marketing operations in the country. His duties include managing all end user segments (consumer, enterprise, and government) and the relationships with every manufacturer and partner selling products with Intel technology. In addition, he manages all the regulatory aspects that could have an impact on Intel Mexico’s business.

Prior to this role, Santiago served as Country Manager at Intel Peru, where he oversaw leading, planning, executing and coordinating the company’s strategic direction. Amongst his greatest achievements in this position are the double-digit growth in the consumer’s segment revenue, the best market share in that segment within Latin America’s free economies and the highest mix of premium products in the region.

He has been a member of the Intel team since 2000 and, during these years, he has held several important positions in all the major Latin America economies, such as Consumer Sales and Marketing Manager for the Northern Cone of LATAM, District Sales Manager for the Southern Cone of LATAM and Market Development Manager for Intel Latin America, among others.

Santiago’s career in the Information Technology industry spans over 20 years and multiple countries throughout Latin America. His experience of over a decade leading teams in sales and marketing has allowed him to assemble high-performing, motivated teams, capable of exceeding expectations and business objectives.

He holds a degree in Electronic Engineering from “Pontificia Universidad Javeriana” in Bogotá, Colombia”, and an MBA from “Instituto de Alta Dirección Empresarial (INALDE)” from “Universidad de La Sabana”, in that same city.