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Newsworthy!
Newsworthy!
Results new or previously unknown
Advances a field significantly
Substantial impact to our daily lives
Relates to current events
Unexpected or eye-catching
Goes against the current consensus
Typical scenarios worth a press release
Typical scenarios worth a press release
First author publication, particularly if the finding impacts people in Alaska
Co-author in a top tier journal (Nature, Science, etc.)
Prestigious award received
PI of a newly funded project, usually only when project is in the multi-million dollar category or occasionally less if there is a substantial impact to Alaskans
High profile outreach publication, professional-quality video launch
High level collaboration that relates to things people care about (such as US Navy and security)
High profile public event
Request for public contribution (such as a citizen science project)
Tool release benefits the public or broad science audience (such as a tool that might be useful to a broad range of state, federal, private biologists across Alaska)
Not newsworthy
Not newsworthy
Results are an incremental advance
Improves a model or technique
Confirms what is already known
Has already been reported
Summarizes the latest in a field (review paper)
Not appropriate for a press release
Not appropriate for a press release
Co-author of a publication (unless top tier)
First author publication of a study that fits into some category above
Common or small award
Small or nuanced, grant funded
Project update, field work update
Attending a conference (with a few exceptions)
Newsletter or other outreach product produced, most videos, website launch
Small gathering, recurring event
Tool release for an academic or highly specialized audience
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