Google Sites is a free platform that is straightforward for busy researchers to update. Its simple templates and "drag and drop" interface let you build your website without needing design or coding experience.
And since Sites is part of the Google ecosystem, it's easy to include other Google products: YouTube videos, Calendars, Maps, Docs, Slides, Sheets, Forms, and Charts. You can also link directly to shared folders on Google Drive.
If you'd like assistance setting up the site, a relatively small amount of initial funding is required. Project personnel can then easily maintain and update the site themselves.
Example IARC-affiliated Google Sites: Experimental Arctic Prediction Initiative, Ice Exercise (ICEX), and Community Partnerships for Self-Reliance.
Choose a template and theme. Several options are available.
You can customize colors somewhat—if you do, please choose colors from the IARC palette.
Include logos: Download UAF and IARC logos to place in the footer.
Include your affiliation with IARC: Example: [YOUR GROUP NAME] is part of the International Arctic Research Center at the University of Alaska Fairbanks.
Include this language: The University of Alaska is an Equal Opportunity/Equal Access Employer and Educational institution. The University is committed to a policy of non-discrimination against individuals on the basis of any legally protected status.
Better use of University resources. We (through our clients) pay WordPress to host the site and manage security, backups, and updates. We maintain full control of site customization and maintenance, and enjoy priority access to WordPress support. More University resources are then available for research communication.
Client happiness. Our clients tell us WordPress websites are easy for them to maintain. They can keep their website content updated without having to code or perform site maintenance. We can answer questions and—if continued funding is provided—fix problems, provide training, and respond to feature requests.
Projects differ from major initiatives and collaborations in that they are shorter-term and have definite end dates. See the IARC Projects list.
We can create a project page on the IARC website that includes a project summary, contact information, related websites, outreach, and related news published by IARC.
If frequent updates are needed, researchers would need to create a separate website (or provide funding for us to do so). We then link to this website from IARC.
If a website already exists but a redesign is required, we first make an inventory of the current website content. We use Google Analytics (if available) to learn how the website is used: what pages are visited most, and least?
We then use this information to advise clients on site architecture and content development. We organize content for intuitive information discovery, as well as ease of display and updating by clients.
Finally, we design and build a WordPress website, working closely with clients to ensure the website functions well, is consistent with the IARC brand, and is something clients feel will help them be successful in their communications.
We also train clients to update their website content, and (with continued funding) can provide support for ongoing maintenance, feature requests, and troubleshooting.