Embedded Files
Email distribution lists
Email distribution lists
UAF e-newsletter, Cornerstone. Particularly useful if the story is geared toward an academic audience and/or is particularly nuanced. Submit items through this form.
IARC website and social media
Email lists and calendars
Arctic Daily—US Arctic Research Commission. Write a single paragraph in which the entire first line is a link. Send your paragraph to this email address.
Cryolist—Cryolist website or email Cryolist.
IARC groups e-newsletter What's Up at IARC—Published every Monday. Send news items to the IARC Communications Lead.
AK CASC Weekly Highlights— Published every Tuesday (internal, but does reach National CASC leadership for input into their public newsletter, Climate Adaptation Insights). Send items to the CASC communication team.
IARPC calendar—Events calendar from the Interagency Arctic Research Policy Committee. Sign in or create an account here.
OneNOAA calendar—Work with the ACCAP Program Manager to make calendar invite and invite the NOAA contact to the event.
Peg Tileston's e-newsletter, What's UP—News and events across Alaska. Send to this email address.
With training, pigeons can carry up to 75g (2.5 oz) on their backs. They have been used for communication for a very long time, especially in China. From the Middle Ages to the 1800s, carrier pigeons were used for commerce, navigation and especially in the armed forces. (source: ericsson.com)We no longer recommend carrier pigeons as an alternative for distributing communication products.
Tell funders about completed projects
Tell funders about completed projects
Funders can help amplify stories about funded research.
Work with the scientists to alert program officers in advance of important announcements.
Use appropriate hashtags like #NSFStories when you post pictures, videos, stories, and news on social media.
Contact the appropriate media/public affairs office about any press release you would like them to amplify. Remembering to acknowledge funders for support.
For NSF, email researchnews@nsf.gov.
Generate a DOI
Generate a DOI
A DOI is a unique identifier that provides a permanent link to any science publication – making it easy to find and cite. DOIs can be assigned to high-profile outreach publications that are not going to be regularly updated. You can generate a DOI using ResearchGate.
Current initiatives at UAF
Current initiatives at UAF
"Did you know.." is a new initiative by UA Office of Public Affairs. The series shares how UAF supports economic development in Alaska. Submit highlights to the series when:
People from IARC start companies
Graduate students receive employment and produce good/interesting products
Researchers form new community/business partnerships
Researchers or projects contribute skills to the economy or create jobs
Highlights are shared with the regents every two weeks and on social media.
Share events elsewhere
Share events elsewhere
Community calendars
Community calendars
Local TV and newspapers often have community calendars. Make sure to plan in advance. There is often a deadline and it can be a week before the event.
Facebook events
Facebook events
Create a Facebook event 2–5 weeks prior (depending on event size) to help build interest. Make all collaborators “hosts” of the event and ask them to regularly post snapshots (photo and text) of what attendees can expect to see at the event.
Public Service Announcements
Public Service Announcements
Public Service Announcements (PSAs) on the radio are a great way to get the word out about local events or efforts—such as calls for citizen-science volunteers—that directly impact people.
Contact each radio station directly.
PSAs are typically 90 words or less and contain the who, what, when, where, and how to learn more (in the simplest form possible, no long URLs).
Some stations won’t let you use the word “you,” for example “do you pick blueberries?”
Radio and TV interviews
Radio and TV interviews
Local media will often send a reporter for a short story if there is a direct connection to people in the community.
Share a print product
Share a print product
Direct mail
Direct mail
A common approach to reach rural Alaska is mail-out to all box holders. This is commonly done through a printer/distribution service. It can be expensive, so the product is typically printed on newsprint or something like “book stock inventory” paper.
Meetings and events
Meetings and events
It is useful to have on-hand a small number of printed outreach products for in person meetings and events. Leadership often takes these materials to meetings with funders, potential collaborators, legislators and other decision makers.
We occasionally include feedback cards or survey links in our outreach materials. If you want to do this, note that pre-paid postage feedback cards can require months of coordination with UAF mail office and USPS.
Social media
Social media
Post tailored content to various social media platforms. Avoid using a screenshot of a PDF or website as the featured photo. Instead, critically think about the information people need and create a photo/text combination that will draw attention.
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