Create visuals and content that inspire action.
BASIC QUESTIONS
What is your full name? Do you have a preferred name?
What is your AIESEC email address and phone number (preferably WhatsApp enabled)?
What is your LinkedIn Profile URL?
What is your LC and entity?
What role(s) have you held in AIESEC, including your current role(s)
What are your other obligations outside AIESEC?
GENERAL QUESTIONS
What aspects of this EST role excite you the most, and how do they connect with the kind of person you aspire to become?
What does creating meaningful impact mean to you, and how do you measure whether you've achieved it?
Which AIESEC value do you personally connect with the most and how have you lived it intentionally in your journey?
How do you want people to feel after working with you and what do you do to create that experience?
What long-term impact do you want to create through this EST role, and how will you ensure you stay driven to achieve it?
KPIs
Consistency in brand messaging.
Improvement in brand perception metrics.
Successful execution of brand initiatives.
REQUIREMENTS
Experience in brand management or marketing.
Strong communication and leadership skills.
Understanding of AIESEC’s branding guidelines.
SKILLS
Data management
Strategic vision
Stakeholders management
Detail oriented
Communication skills
Job Description
Ensure brand consistency across all content.
Develop initiatives to enhance AIESEC’s brand presence.
Work with the MCVP to coordinate LC’s brand assets and content are brand aligned.
Monitor brand perception and provide recommendations.
Questions
How do you define a brand’s identity, and what steps do you take to ensure consistency across all platforms?
Visit AIESEC Togo and AiT Conferences' Social media platforms - Instagram, Twitter(X), Facebook and suggest at least two improvements that can be made to increase engagement on each platform.
Conduct a market research to understand consumer needs and preferences based on the brand of AIESEC in Togo.
(Create the research output in a Google Sheet and put a link to your application booklet.)
KPIs
Quality and creativity of designs.
Timelines of project completion.
REQUIREMENTS
Knowledge in graphic design software (e.g., Adobe Creative Suite, Figma, Canva etc).
Creativity and an eye for detail.
Basic understanding of AIESEC branding.
Willingness to learn
SKILLS
Data management
Strategic vision
Stakeholders management
Detail oriented
Communication skills
Job Description
Design graphics for social media, campaigns, and promotional materials.
Collaborate with content creators to ensure visual consistency.
Adapt global campaign visuals to fit local contexts.
Questions
Can you share a portfolio of your previous graphic design work? Which project are you most proud of and why?
Create 2 design contents for OGV and Coming Soon NTMS 2025. (Upload the designs to a Google Drive and share the link to your answer booklet.)
How do you ensure that your designs align with a brand's identity and
messaging?
Describe your design process from concept to completion. How do you handle feedback and revisions?
KPIs
% Growth in social media engagement.
# of successful campaigns.
Audience feedback on content
# of click-through rate on CTAs
REQUIREMENTS
Understanding of social media platforms.
Strong analytical and communication skills.
Ability to manage a team and contribute individually
Creativity in content strategy.
SKILLS
Community building
Follow-up and relaunch
Relational Communication
Database management
Job Description
Develop strategies to grow social media presence.
Identify target audiences and create tailored social media campaigns to engage them effectively.
Prepare and present regular reports on social media activities, highlighting successes, areas for improvement, and actionable insights.
Coordinate with graphic designers, content creators, and other stakeholders to ensure cohesive and high-quality content.
Engage with the audience by responding to comments.
Questions
What methods do you use to develop a comprehensive social media strategy that aligns with a brand’s goals?
Can you provide an example of a successful social media campaign you
planned and executed? What metrics did you use to measure its success?
Create a strategy flow for the next 3 weeks for our social media platforms to
increase reach and brand visibility of our platforms on Instagram, TikTok and Facebook.
Visit AIESEC Togo and AiT Conferences' Social media platforms(Facebook, TikTok, Instagram )and suggest at least two improvements that can be made to increase engagement on each social media platform.
KPIs
Quality and impact of video content.
Timeliness of video projects.
Positive audience engagement.
REQUIREMENTS
Experience in videography and video editing.
Strong communication skills.
Passion for global volunteering initiatives.
Willingness to learn
Familiarity with at least one video editing software & mobile app.
SKILLS
Data management
Strategic vision
Stakeholders management
Detail oriented
Communication skills
Job Description
Produce and edit video content showcasing our programs and products.
Work closely with graphic designers and content creators.
Ensure videos are engaging and informative.
Questions
What types of video projects have you worked on in the past, and which one was the most challenging?
Make an exchange campaign video showing the beauty of the country, the opportunities for personal development and the impact of the internship by putting a clear call to action. Choose one of these countries: Ghana, Benin, Nigeria, Togo, Senegal, Ivory Coast or India. (Put the link to the created document in your answer booklet.)
How do you approach storytelling through video? Can you provide an example?
What video editing software are you proficient in, and how do you stay updated with new trends in videography?
KPIs
Quality and effectiveness of written content.
Audience engagement with copy (likes, shares, comments).
Timeliness of content delivery.
REQUIREMENTS
Strong writing and editing skills.
Ability to create engaging content tailored to different platforms.
Basic understanding of AIESEC’s mission and values.
SKILLS
Data management
Strategic vision
Stakeholders management
Detail oriented
Communication skills
Job Description
Produce and edit video content showcasing our programs and products.
Work closely with graphic designers and content creators.
Ensure videos are engaging and informative.
Questions
Can you share a writing sample that best demonstrates your ability to engage a specific target audience?
How do you adapt your writing style to fit different brand voices? Can you provide an example?
Create an article about the NTMS Miabé Potentiel 2025 Seminar from earlier in the year. Do your research to come up with the content of the article. (Upload the article Google Doc and share the link to the document in your answer booklet.)
Describe your process for researching topics before writing. How do you ensure the information is accurate and relevant?