Communicating vision and expectations of performance

When this is EXTENDING the leader creates a compelling vision that is shared and articulated by all, building group pride and fostering a positive tone. The vision expresses the values, beliefs and moral purpose of the team/ organisation and is inclusive of all stakeholders. Holds others accountable, challenging them to meet agreed standards. Helps individuals to take responsibility and be accountable for themselves and their actions.

When this is ESTABLISHED the leader communicates clearly and consistently, a shared vision and strategic plan for the team/ organisation that inspires and motivates all stakeholders. Acts quickly when colleagues do not work to the required standard and takes steps accordingly.

When this is DEVELOPING the leader states clearly and defines the expectations, limits and boundaries for what can and cannot be done – building a sense of community with shared norms of behaviour at classroom/team/ executive level.

When this is BASIC the leader states the behaviour and standards of work expected from colleagues at classroom/ team/ executive level. Is clear about what is to be achieved.

Tools, questionnaires and resources

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How clear is your vision? - click here for a test to see if your vision is doing its job

- Values, vision, mission and goals - How organisations express their key purposes and objectives presents us with a variety of terms that can be confusing. ‘Values’, ‘Mission’, ‘Vision’, ‘Goals’ and ‘Objectives’ can often mean different things to different organisations. One firm’s vision, will be another’s mission. Some companies will use all the above terms to communicate organisational purpose, while others will work with only one or two. This article provides a brief overview of the main terms, and examine how they relate to each other.

- Corporate Values - What Are They and Why are They Important? - Behaving ethically and managing responsibly is becoming increasingly important to the organisations of the 21st century. Companies, and more importantly their employees and customers, are focusing more than ever before on what it is they value and believe in. Previously disregarded as the softest of ‘soft’ issues, research is showing that corporate values not only have a role to play in helping companies manage ethically and responsibly, but that, if created and implemented correctly, corporate values have real benefits for organisations in today’s economy. In this article, we discuss the meaning of corporate values, outlining some of their proven benefits, as well as how to ensure they are implemented effectively.

- An Introduction to Analysing Expectations and Purpose - Strategy development begins by defining an organisation’s identity and purpose. In order to ensure that its strategy is effective, an organisation must ask itself: ‘What is our business?’; ‘Who are our stakeholders?’; and ‘Which of their needs and wants should we serve?’.

Useful Reading