Embedded Files
When setting up a Social Native campaign you will also need to set up a Native Creative using generic assets. These assets will not show when an impression is served, but operate as placeholder for the Social Creative to render on top of.
Native Social campaigns must be run via a PMP provided by the ADYOULIKE team and cannot run in the Open Auction or via other PMP providers. If attempted the creative will not render correctly when serving
Stories and Social Creative
Stories and Social Creative
To create your social creative please follow the creative guide here:
Here you will find all the assets required for your Social creative which are to be provide to the Adyoulike Team.
You will then be provided with a Clip URL in the format:
https://m.clipr.co/*****/story
Once you have this URL please follow the steps below on the DSP set up
Native Creative
Native Creative
Select the Advertiser you are running with
Select New Creative -> Hosted Native
Upload Assets
Upload a Main Image
Recommended size 1200x627 or 1.91:1 ratio
Logo
Recommended size 100x100 or 1:1 Ratio
Details
Name
Description (Optional, for noting purposes only)
Landing Page
Short Title
Max 25 Characters
Long Title
Max 90 Characters
Short Description
INSERT THE CLIPR URL IN THE FORMAT [inviewurl=http://clipr.co/example/story]
Long Description
INSERT THE CLIPR URL IN THE FORMAT [inviewurl=http://clipr.co/example/story]
Sponsor
Call to Action
Ad Server
For hosted creatives, the ad server is The Trade Desk. You can enter it here or let it be automatically entered as here when the creative is saved
Creative Placement ID
This will automatically populate when the creative is saved
Click Next
3rd Party Creative Tracking Tags
3rd Party Creative Tracking Tags
Clickthrough URL
URL should begin with https://
We recommend this be an unwrapped version of the landing URL, to ensure clicks are not double counted
Third Party Tracking URL
Do not enter any tracking tags/pixels in the campaign setup
These should be provided to the Adyoulike team to be implemented into the Social Creative
Click Next
Flight Dates
Here you can add some optional Flight Dates to your creative which will dictate how long the Native Creative is valid and active for:
Start Date
End Date
Time Zone
Clicking Next will provide you with a Summary of your creative set up which will allow you to review your set up.
PMP Set up
PMP Set up
For this set up you will need to be in contact with a rep at Adyoulike who will provide Deal ID. Once this has been confirmed by the rep please follow the below:
On the partner homepage go to: Libraries -> Publisher Management Platform (PMP)
Click Inventory Contract which will the Create Inventory Contract Wizard
Create Inventory Contract Wizard
Name
Description (optional, for noting purposes only)
Start Date
End Date
PMP Targeting
To target inventory via PMPs, you will first need to set up your ad group accordingly.
Navigate to an existing ad group
Click Add Rail box in the Rail section of your Bidding dashboard.
Select Private Contract from the Add Targeting - Rail panel.
Select Private Marketing
Search for and select – or browse, using the Browse button
If you would like to add a contract group, simply click Add Private Contract List
Save your changes
Once your tile has been created, you can add the Private Contract optimisation tile and add bid factors for your targeted contracts
Targeting Capabilities, Recommendations and Support
Targeting Capabilities, Recommendations and Support
When running a Social Native campaign please also provide any third party reports to the ADYOULIKE team so that deals can be effectively optimised to maximise performance
DSP Viewability targeting cannot be used with Native
If you wish to try and optimise based on viewability we recommend that this be done through a PMP and our Ops team can set up a high Viewability PMP
If you wish to run with viewability segments please reach out to our Programmatic Operations team who can assist with this
When running through a PMP we recommend using a flat CPM bid as automated bidding can often have issues with the PMP bid floor
Demographic targeting is not compatible with ADYOULIKE Native and applying this targeting will cause the campaign to not serve
ADYOULIKE is compatible with all other targeting abilities in TTD, however applying heavy and specific user targeting alongside frequency and brand safety targeting will reduce the campaigns ability to scale effectively
If you have any issues setting up your campaign you can reach our to our support team using the contact button at the bottom left of this page or via email at programmatic-ops-uk@adyoulike.com
Please provide our teams with as much detail as possible on the campaign you are running and any targeting and creative screenshots possible as this will help speed up the troubleshooting process
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