Adform Native Display

Targeting Capabilities, Recommendations and Support

When setting up a Social Native campaign you will also need to set up a Native Creative using generic assets. These assets will not show when an impression is served, but operate as placeholder for the Social Creative to render on top of.

Native Social campaigns must be run via a PMP provided by the ADYOULIKE team and cannot run in the Open Auction or via other PMP providers. If attempted the creative will not render correctly when serving

Stories and Social Creative

To create your social creative please follow the creative guide here:

Social Creative Setup

Here you will find all the assets required for your Social creative which are to be provide to the Adyoulike Team.

You will then be provided with a Clip URL in the format:
https://m.clipr.co/*****/story

Once you have this URL please follow the steps below on the DSP set up

Native Creative

Select Banners
Select Create -> Native

A new window will open for you to enter your Native Assets

Upload Assets

Upload a Main Image
- Recommended size 1200x627 or 1.91:1 ratio
Logo
- Recommended size 100x100 or 1:1 Ratio

Create Native Banner

Name
Headline
- 25 characters maximum
Description
- INSERT THE CLIPR URL IN THE FORMAT [inviewurl=http://clipr.co/example/story]
Brand Name
Thumbnail
- Recommended size 1200x627 or 1.91:1 ratio
Icon Image
- Recommended size 100x100 or 1:1 ratio
Landing Page: We recommend this be an unwrapped version of the landing URL, to ensure clicks are not double counted
Click URL: Do not enter a click tracker here to ensure that clicks are not double counted

Do not enter any tracking tags/pixels in the campaign set up

These should be provided to the Adyoulike team to be implemented into the Social Creative

PMP Set up

For this set up you will need to be in contact with a rep at Adyoulike who will provide Deal ID. Once this has been confirmed by the rep please follow the below:

Navigate to the Inventory tab within your campaign
Untick "Select All Open Exchanges"
Search for Bidswitch among the available exchanges
Click "+" entering the Deal ID that has been provided and the floor price

OMP Set up

You can target Adyoulike in Adform through the Open Market. To do this:

Select Create -> Display Line Item
Go to the Inventory section
Select Bidswitch and target Adyoulike as a Subexchange

Targeting Capabilities, Recommendations and Support

When running a Social Native campaign please also provide any third party reports to the ADYOULIKE team so that deals can be effectively optimised to maximise performance

DSP Viewability targeting cannot be used with Native
- If you wish to try and optimise based on viewability we recommend that this be done through a PMP and our Ops team can set up a high Viewability PMP
- If you wish to run with viewability segments please reach out to our Programmatic Operations team who can assist with this

When running through a PMP we recommend using a flat CPM bid as automated bidding can often have issues with the PMP bid floor

Demographic targeting is not compatible with ADYOULIKE Native and applying this targeting will cause the campaign to not serve

ADYOULIKE is compatible with all other targeting abilities in Adform, however applying heavy and specific user targeting alongside frequency and brand safety targeting will reduce the campaigns ability to scale effectively
- If you have any issues setting up your campaign you can reach our to our support team using the contact button at the bottom left of this page or via email at programmatic-ops-uk@adyoulike.com
- Please provide our teams with as much detail as possible on the campaign you are running and any targeting and creative screenshots possible as this will help speed up the troubleshooting process

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