Media Relations and Social Media Products
Media Relations and Social Media Products
Embedded Files
This page sets out the communications products we use across media and social channels, helping you understand what we may ask you to contribute to, and how your input supports effective external engagement.
Media Relations Products
Media Relations Products
Media Comment
Media Comment
A media comment is a short, authoritative paragraph designed to help journalists quickly understand what is happening, why it matters, and how it fits into a wider context.
In reactive circumstances
In reactive circumstances
In a reactive context, a media comment should be fast, clear, and contextual. Its purpose is to respond to breaking or escalating events by explaining significance and likely implications, allowing ACLED to contribute early, credible insight while the situation is still developing.
In proactive circumstances
In proactive circumstances
In a proactive context, a media comment is a focused commentary on key findings from a report, prepared to accompany the analysis when it is shared with the press. Its purpose is not to summarise the full report, but to highlight specific insights that help journalists quickly grasp relevance and shape coverage.
Media comments will be publised on the press page of the website to point journalists to relevent outputs.
Press Pack
Press Pack
A press pack is a collection of complementary materials designed to support and inform accurate, efficient media coverage.
In reactive circumstances
In reactive circumstances
In a reactive context, a press pack is built and shared iteratively. Materials are released one piece at a time — typically beginning with a media comment — and expanded as the situation develops. Additional elements may include data, extended commentary, visuals, and follow-up updates, allowing ACLED to add depth while maintaining speed.
In proactive circumstances
In proactive circumstances
In a proactive context, a press pack is prepared in advance and shared under embargo. It brings together all relevant materials — including media comments, data, visuals, and supporting analysis — so journalists have everything they need when the embargo lifts and coverage begins.
Press packs will not be published and will be updated internally until irrelevent.
Press Q&A
Press Q&A
A press Q&A is a concise explainer that anticipates and answers the questions journalists are most likely to ask, providing essential context on less familiar topics, themes, or actors.
In reactive circumstances
In reactive circumstances
In a reactive context, a press Q&A is used when an event or development enters the news cycle but the underlying issue is not well known. The External Affairs team works with analysts to identify and answer the questions journalists are likely to ask, helping to unpack background, clarify dynamics, and situate the event within a broader conflict context.
In proactive circumstances
In proactive circumstances
In a proactive context, a press Q&A is developed to complement a report or planned output by expanding on elements that may require additional explanation. Its purpose is to provide context and clarity around less familiar themes, actors, or dynamics, supporting more informed media coverage.
Press Q&A's will not be published on the website but will be distributed to press.
Social Media Products - Analysis
Social Media Products - Analysis
ACLED Briefed
ACLED Briefed is a short talking-head video delivering one clear story for non-specialist audiences in both proactive and reactive contexts.
By the Numbers
By the Numbers is a slide-based video with no voiceover or on-screen expert, highlighting one key data point per slide to explain a single topic clearly.
Ask the Analyst
Ask the Analyst is a short Q&A-style video that answers on-screen questions to explain a topic of relevance clearly and accessibly.
Explainer
ACLED Explainer is a carousel that breaks down the key points of a topic into clear, accessible slides, most often used in proactive pieces.
Social Media Products - Snapshot
Social Media Products - Snapshot
Fact Sheet
Factsheet presents digestible facts and key takeaways illustrated creatively for quick understanding.
Map Snap
MapSnap visualises a single key point or trend on a map, using static or animated formats.
Fact of the Week
Fact of the Week highlights one memorable data point or insight from ACLED outputs published that week.
Quote Card
Quote Card is a short media comment presented visually, highlighting timely insight on a topic of current interest or relevance.
Social Media Products - Impact
Social Media Products - Impact
Media Mentions Broadcast
Media Mentions Broadcast
Media Mentions Print/Online
Media Mentions Print/Online
Media mentions add external voices to our channels and demonstrate the impact of ACLED’s data.
On the Ground
On the Ground
On the Ground showcases ACLED staff at events and conferences through video, audio, or static content.
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