S2 Business & Enterprise

Topics Covered in S2

These include:

Topic 1 - An Introduction to Business

• Teamwork

• Recap of entrepreneurs/

• Sole Traders

• Sources of advice and assistance with guest speaker

• Sources of finance

• PLCs

• Stock market challenge

• Mission statements

• Ice lolly design

Topic 2 - Marketing

• • • What is marketing?

    • Market research - desk and field

    • Branding

    • Packaging

    • Advertising

    • Advertising campaigns

    • Cereal box project

    • e-Commerce

Mini-Enterprise

• • • Brainstorming

    • Desk/Field Research

    • Suppliers

    • Packing/pricing/promotion