Marketing - Boston Globe

Post date: Oct 19, 2016 1:44:40 PM

Oct 17

Hi all,

Attached are three screenshots of the ads on Boston.com and bostonglobe.com so that you can see them as they look to a visitor to the page. Again, these are cycling on the pages with other banner advertising for other entities, so each time you go to the page they may not show up.

We will have 970x90 or 728x90 headers in the News and Entertainment sections of Boston.com; each one displays for 30 seconds at a time before cycling to another advertisement. On Bostonglobe.com we will have rectangular ads, 300x250, situated in the middle of articles in the Arts and Lifestyles sections. These also display for 30 seconds at at time. The content will be consistent with the print marketing efforts that we have done, focusing on images of Williamstown and driving traffic to Destination Williamstown.

Cost $2050 for expected 210,000 total impressions -- purchased through Chamber's membership in Mohawk Trail Association and it's bulk purchase rate with Boston.com and bostonglobe.com.