Overall Unit Goal
Understand selling, promotion, product/service management and pricing for the sport and event industries
Unit Objectives
4.01 Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
4.02 Employ sales-promotion activities to inform or remind customers of business/product
4.03 Utilize publicity to inform stakeholders of business activities.
4.04 Employ sales-promotion activities to inform or remind customers of business/product.
4.05 Position company to acquire desired business image.
4.06 Employ sales-promotion activities to inform or remind customers of business/product.
4.07 Develop a foundational knowledge of pricing to understand its role in marketing.
4.08 Employ sales-promotion activities to inform or remind customers of business/product.
4.09 Perform pre-sales activities to facilitate sales presentation.
4.10 Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.