Overall Unit Goal
Understand career planning, marketing, product management, selling, promotion, and customer relations for the sport and event industries.
Unit Objectives
1.01 Acquire information about the sport/event industry to aid in making career choices.
1.02 Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers.
1.03 Acquire information about the sport/event industry to aid in making career choices.
1.04 Employ product mix strategies to meet customer expectations.
1.05 Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
1.06 Position product/services to acquire desired business image.
1.07 Employ sales-promotion activities to inform or remind customers of business/product.
1.08 Resolve conflicts with/for customers to encourage repeat business.
1.09 Process the sale to complete the exchange.
1.10 Employ sales-promotion activities to inform or remind customers of business/product.