Overall Unit Goal
Understand marketing planning and promotion for the sport and event industries
Unit Objectives
3.01 Select target market appropriate for product/business to obtain the best return on marketing investment.
3.02 Understand promotional channels used to communicate with targeted audiences.
3.03 Understand the use of an advertisement’s components to communicate with targeted audiences.
3.04 Understand the use of direct marketing to attract attention and to build brand.
3.05 Develop content for use in marketing communications to create interest in product/business/idea.
3.06 Understand the use of direct marketing to attract attention and to build brand.
3.07 Develop content for use in marketing communications to create interest in product/business/idea.
3.08 Manage media planning and placement to enhance return on marketing investment.