Overall Unit Goal
Understand operations and marketing-information management for the sport and event industries.
Unit Objectives
2.01 Implement organizational skills to improve efficiency and workflow.
2.02 Utilize project-management skills to improve workflow and minimize costs.
2.03 Acquire foundational knowledge of marketing-information management to understand its nature and scope.
2.04 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
2.05 Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making.
2.06 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.