Communication is used for a number of purposes. Both society and businesses depend on communication to transfer information, and people use a variety of methods to communicate with one other. Communication is ever changing due to technology. Society has transitioned from radio broadcasting to television to the internet, with a focus currently on websites. These communication technologies have improved the way individuals exchange ideas, persuade, entertain and inform others.
Jamie Oliver and Maggie Beer are chefs within the food industry and Alex Perry and Camilla Franks are designers in the fashion industry who embrace various communication technologies such as websites to promote and grow their brand and business. The communication technologies they use help establish their corporate identity and expand their recognition so they are no longer solely seen as a chef or a fashion designer. They become known as a business with a brand, product range and online presence.
Design Brief - To design and produce a corporate branding in the form of a website to promote yourself as a designer and an entrepreneur within the textiles and timber industry (eg: Ginger and Smart, Zimmerman and Peter Alexander). This corporate branding will be supported by a relevant logo design that promotes your brand identity, products created throughout the year as well as your product development process.
A web designer/developer is responsible for the design, layout and coding of a website. They are involved with the technical and graphical aspects of a website; how the site works and how it looks. They can also be involved with the maintenance and update of an existing site.