Embedded Files
Superior Equipment
Superior Equipment
Aggredry® Dewatering Washer
Aggresaver™ Concrete Washout
Aggrespec® Control System
Alliance® Low Water Washer
Anthem® Inclined Screen
Cemco® Vertical Shaft Impactor
Clemro® Crushing & Screening Parts
Dakota® Cone Crusher
Endeavor® Cone Crusher
FB® Undercarriage
Fusion® Platform
Guardian® Horizontal Screen
Geotrek® Conveyor
Helix® Cyclone
Independence™ High Frequency Screen
Intrepid® Vibrating Grizzly Feeder
Liberty® Jaw Crusher
Patriot® Cone Crusher
PilePro™ Automation
Pinnacle® Conveyor
PowerStacker® Conveyor
Rock Face to Load Out®
Razerlink® Mobile Conveyor
RazerTail® Truck Unloader
Sentry® Horizontal Shaft Impactor
Slide-Pac™ Conveyors
Slide-Stac™ Conveyors
Spirit® Sand Plant
Stingray™ Mobile Ship Loader
Superchipper® VSI Rotor
Superior® Conveyors*
Superior Logo
Symmetry™ Rotor
TeleStacker® Conveyor
Trailblazer® Conveyor
Valor® Vertical Shaft Impactor
Vantage® Automation
Zipline® Conveyor
*When referencing Superior conveyors, the word "Superior" is registered. Examples might include "Superior® Conveyors, Superior® TeleStacker Conveyor, etc. This is a tricky one, so contact marketing if you have any questions.
Superior Components
Superior Components
Chevron® Pulley
Core Systems® Design
Exterra® Mine Duty Belt Cleaner
Exterra® Primary Belt Cleaner
Exterra® Replacement Blades
Exterra® SFL Dual Belt Cleaner
Exterra® SFL Primary Belt Cleaner
Moxie® Rolls
Navigator® Return Trainer
Orange Idlers
Prime® Pulley
Rockguard™ Skirting Liners
Rock Face to Load Out®
SonicScout™ Material Sensor
SpinGuard® Seal Technology
Superior Logo
Titanium™ Seal
Urathon® Beater Roll
Urathon® Return Roll
Urathon® Spiral Return Roll
Westmor Trademarks
Westmor Trademarks
Blueline® Bobtail
Bluephone® Support
Blueservice™
EasyReach™ Printer System
Ergoload® Deck
NextDoor™ Meter Cover
Pathway® Delivery System
Pipeline to Pump®
Proline™ Transport
Transtech™ Tank
Westmor®
Westmor Logo
Identification
Identification
To consistently identify trademarks and service marks, a (mostly) international system of demarcation has been established. In most countries, the TM symbol is recognized as identifying an unregistered trademark. Most countries have also adopted the ® symbol to identify a registered trademark or service mark. At Superior and Westmor, a "TM" means we are filing to protect the name. The "®" symbol means protection has been granted by the patent and trademark office of the countries where we sought protection.
GOOGLE SYMBOL SHORCUTS
TM: Ctrl+Alt+T
®: Ctrl+Alt+R
Autocorrect: (TM) or (R)
MICROSOFT SYMBOL SHORTCUTS
TM: Ctrl+Alt+T
®: Ctrl+Alt+R
Autocorrect: (TM) or ®
APPLE SYMBOL SHORTCUTS
TM: Option+2
®: Option+R
A trademark is a symbol, slogan, design, word, or combination of elements that identifies a party's goods or services. The purpose of a trademark is to distinguish these goods or services from someone else's.
A trademark can even be a color, such as T-Mobile's vibrant pink. Examples of popular trademarks include the NBC three-toned chime, the Nike "swoosh," the McDonald's "golden arches," and the shape of the Coca-Cola bottle.
When referring to a mark, make sure you pass the “ACID” test of proper use:
Adjective followed by noun
Consistent
Identification
Distinctive
Training: Using Trademarks Properly
Training: Using Trademarks Properly
If you use our logo or product names, this training video is for you! We recorded it in spring of 2022 to train our market-facing employees on proper usage. The video covers:
What is a trademark?
Proper and improper usage of our logo
Stop using the wrong color orange, please!
Using our trademarked product names correctly
Where to find resources
Examples of misuse in our own materials
Update: To prevent competitors and customers from wrongfully sharing our AggFlow files, a watermark logo can be used within the file.
Adjectives
Adjectives
Trademarks are proper adjectives. Not nouns. Not verbs. A mark should always be used as an adjective followed by the generic noun that defines the product or service. A mark is a company brand name, not a product or service itself. As adjectives, marks should not be used as plurals or in the possessive form.
Examples
Correct: We use a TeleStacker® Conveyor to build stockpiles.
Correct: Our Blueline® Bobtail is equipped with automatic start.
Incorrect: We use a TeleStackers to build stockpiles.
Incorrect: Our Blueline is equipped with automatic start.
Are these important distinctions? Yes. Think of the following: Elevator. Kerosene. Corn Flakes. Yo-Yo. Each of these well-known product names was once a famous trademark with rights exclusively owned by a company. Today, due to misuse of the marks, they are merely generic product names in some jurisdictions with no accompanying trademark rights.
Trade names are proper nouns, not adjectives. Consequently, trade names need not be followed by generic nouns.
Rock Face to Load Out®
Pipeline to Pump®
Consistent
Consistent
Businesses use many styles to represent their marks. Thus, it is important that your references to a particular mark are accurate and consistent. The mark should be represented the same way each time. For example, if a mark is represented in all capital letters, you should consistently use all capital letters when referencing that mark.
Examples
PowerStacker® Conveyor
SpinGuard® Seal Technology
By the way...
...we dropped the capital "M" in Westmor back in 2008.
Correct: Westmor Industries
Incorrect: WestMor Industries
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