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What?
To create a concise message, strong visuals, effective use of color and readable, appropriate fonts, and a good composition.
How?
By critiquing posters, then creating a PSA on a poster that involves those skills.
ASK YOURSELF:
Is this poster effective?
Does it have a clear message?
Do the visuals help?
Are the fonts readable? Clear?
What would you do differently?
ASK YOURSELF:
Is this poster effective?
Does it have a clear message?
Do the visuals help?
Are the fonts readable? Clear?
What would you do differently?
Compositional rules
- leading lines
- contrast
- framing
balance rules
- Kerning
- Leading
- Tracking
- ALL 3!
- Typographical Hierarchy
- Gestalt Design Rules
- Hierarchy Spacing Scales
- Graphic Design Rules
fonts and readability
Typography/ Font
- Title size
- Title font
- Title color
- Copy font
- Copy size
- Copy Color
- Spacing size between photos
- Block color options
styles:
memphis
vapor wave
minimalist
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