Qualitative Research in English, Spanish and other languages

RSS has a long history of high quality qualitative data collection. We regularly conduct cognitive interviews, in-depth interviews, focus groups and usability testing in English, Spanish and a variety of other languages. We specialize in cognitive interviews and focus groups in Spanish.

RSS has led many Cognitive interviews, Usability studies, In-depth interview (IDI) and Focus Group (FG) studies for clients such as the U.S. Census Bureau, Meta, Pfizer, Westat, NCHS, Qualtrics, and the CDC. We have worked on a wide range of topics, from translation testing or message testing to testing the usability of an app to conducting interviews on sensitive health issues or education. We do this work in English, Spanish and a variety of other languages both domestically and in other countries. We are experienced at planning qualitative studies, designing instruments that work, training interviewers and moderators, conducting the interviews and groups, monitoring quality control over the course of the project, and analyzing and reporting on the findings using NVivo and other analytic tools and methods.

Whatever the topic and whatever the language, we will convene a capable team of subject matter experts and conduct high quality research.

We also specialize in recruitment for these studies, oftentimes with very specific, hard-to-reach populations. We don’t believe in recruiting from established lists of study participants. We develop a tailored strategy for each individual project to recruit by building and maintaining community connections.