A mood board is a collection of visuals that capture the look, feel, and style of a project before you begin designing. It’s essentially a visual brainstorming tool. Designers use mood boards to:
Inspire creativity and gather ideas
Communicate style to teammates, clients, or audiences
Establish direction for colour, typography, layout, and imagery
Think of it as step 1 in the design process — gathering inspiration before you actually start creating.
A strong mood board usually includes:
Colour Palette → 4–6 colours that represent the mood of the design
Fonts → 2–3 font styles (title, body, accent)
Textures & Patterns → e.g., fabric textures, grunge overlays, geometric patterns
Images/Photography → lifestyle, product shots, brand examples, sports teams, etc.
Shapes & Icons → graphic styles, logo inspiration, symbols
Examples of Layout/Style → posters, jerseys, merchandise, ads
Gather widely — explore Pinterest, Behance, brands, events, schools, etc.
Don’t design yet — this is about inspiration, not finished work.
Be consistent — your images should feel like they belong to the same style family.
Think like a client — would this collection help someone imagine the final product?
Label/organize — short captions (e.g., “texture”, “primary font”) help make sense of the visuals.
Your job is to create a mood board for the style and appearance of LDHSS clothing swag for the 2025/26 school year. This is the brainstorming stage only — you are not designing the clothing yet.
Think of this as a pitch to a client: your mood board will show possible looks, colours, styles, and textures that could inspire the actual designs later.
Your mood board must include:
Colour Palette – 4–6 colours (use Adobe Colour to help pick accessible combos)
Fonts – 2–3 possible typefaces (title, body, accent)
Images (10–20 total) that show:
Styles of clothing from other schools, colleges, athletic teams, or events
Textures and patterns (e.g., fabric, graphics, embroidery, logos)
Shapes or graphic styles that could influence layouts
Examples of branding or merchandise (events, tours, organizations, brands)
Layout & Organization – Arrange your board so it’s visually clear (not just a collage dump). Consider grouping by theme (colours, fonts, images, textures).
Captions/Labels – Briefly note what each section represents (e.g., “primary colours”, “texture reference”).
Create in Google Slides, Docs, or Illustrator artboard (your choice).
Export and hand in as a .JPG file named: Lastname_MoodboardRavenSwag.jpg
Due Date: XXXX
You will be assessed on:
Variety & depth of visuals (Did you go beyond 1–2 obvious examples?)
Organization & clarity (Does the mood board communicate ideas clearly?)
Connection to LDH swag project (Are your choices relevant to clothing, teams, school culture?)
Creativity (Did you explore unique sources, not just the first Google Images result?)
Reminder: Mood boards are not about “getting it perfect.” They are about exploring possibilities and giving us a shared visual language before real design begins.
Layout Overview
(Google Slides or Illustrator)
Title Area:
At the top: “Mood Board – LDHSS Swag 2025/26”
Student Name
Grid Structure:
Create a slide/artboard divided into four main sections:
Colour Palette
Place 4–6 coloured boxes in a row (use Adobe Colour to generate).
Label each swatch with HEX or RGB code.
Fonts
Show 2–3 font names written out (e.g., “RAVENS ATHLETICS” in that typeface).
Label: Title / Accent / Body.
Textures & Patterns
Insert 2–3 images of fabric, graphic overlays, or patterns.
Label each with a short caption (“Jersey mesh,” “Abstract geometric,” etc.).
Image Collection (10–15)
Grid or collage of style inspiration:
Jerseys, hoodies, merchandise from other schools/teams/events.
Branding/logo inspiration.
Lifestyle shots that capture the vibe.