Re-read the section about the pyridostigmine bromide (PB) pills (182-186). According to Swofford, how are the pills a "public relations battle"? Does it make sense for the soldiers to take the pills? Does it make sense for Kuehn spit his out? Does the military actually care about these guys, or is Swofford's cynicism justified? Does this remind you of any other "public relations" things our armed forces have done in the last 11 years of the GWOT (Global War On Terror)? How much of the concept of "war" in America is marketing, wherein the public needs to be convinced and "sold" on the war? Can you think of any other examples of a war being "sold" to the public?