Logo

The logo will be the main identifying factor for your restaurant and will affect how the rest of your marketing materials will look and feel. It should be something that represents your restaurant concept and can be adapted to multiple types of media. To clearly distinguish your logo, it should be displayed separately on a stand-alone print copy.

A logo a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc. - credit

Designing a logo combines creativity, artistic ability, and skills in using the Adobe InDesign. First, glance through the results of a Google search "tips for creating a good logo"

Next read several websites like this one - Tips for Logo Design

Finally start up Adobe InDesign and start putting your ideas onto the computer screen.