- (REFWORKS) Cheng, Yi-Chia; Yeh, Hsin-Te. From Concepts of Motivation to Its Application in Instructional Design: Reconsidering Motivation from an Instructional Design Perspective. British Journal of Educational Technology v40 n4 p597-605 Jul 2009 Blackwell Publishing. http://www.blackwellpublishing.com/jnl_default.asp
- Abstract: This paper explores the concepts of motivation, including extrinsic motivation and intrinsic motivation. It describes how motivation becomes a major concern in the field of instructional design (ID). Furthermore, a motivation model--the ARCS model--is identified and discussed. Finally, it provides an example of how to apply the motivational design process in ID. The aim of this paper is to facilitate a deeper understanding of motivation and to inform professionals about its importance in learning. Descriptors: Instructional Design; Incentives; Student Motivation; Models; Motivation Techniques; Educational Technology