A Web Survey Implementation Framework: Evidence-Based Design Practices

Fernando Paulo Belfo

Rui Dinis Sousa

Conference Paper in the 6th Mediterranean Conference on Information Systems, MCIS 2011, Cyprus, 3-5 September, 2011

Abstract:

Web surveying is growing in acceptance and use. However, web-based surveys appear to have lower response rates than traditional mail surveys. That may be the result of ineffective strategies for web survey implementation. This work puts together a set of important aspects to be taken into account through several phases of web survey implementation. The resulting framework has been developed to guide researchers in building a successful web survey implementation and is structured in terms of software tool selection, questionnaire design and survey administration phases. Research foundations and delivery concerns are also included in a framework to guide researchers in building an instrument able to increase response rates. Particular attention is given to key design practices under the evidence of their contribution for a successful web surveying implementation.

Keywords: survey research, web surveys, online surveys, web questionnaire design.