Clara

Reflection

The class really understood the tasks to do by showing them a visual with the different parts of the project. A big part of the assignment was to read some texts about how Kellogg’s launched in India in the 90s, that’s why teachers used images to help them to convey meaning. We (Clara & Marta) also used digital resources to promote an understanding of the case among the students.  

Going deeper in the preparations we decided to scaffold the lesson to simplify the tasks and differentiate the instructions based on students' learning styles, interests and abilities.

While giving the class we could see that students have not only understood the marketing case provided, if not that they have also been able to produce a marketing report. As if they were stakeholders marketers, students have analyzed and described the reasons of the failure in the first launching of Kellogg’s in India, as well as set out proposals and suggestions for a more successful relaunching of the cereal brand products.

The final part has been preparing and carrying out a debate. Students have been able to use arguments with relevant reasons to support their suggestions. Their opinion in the debate was mostly well researched and documented, also their rebuttals were specific to opposing arguments. 

Each of these reflections helps us to evaluate our own teaching and to see which strategies we have used that have worked best, as well as what parts of our planning and teaching work best.