How can we get our first job?

KELLOGG's

In the present Lesson we are learning about Marketing (the four P’s). In the next 4 sessions we are going to work with a curious marketing case that happened in the 90’s when Kellogg’ss decided to venture in the Indian market. Therefore, this lesson plan is going to be worked on some texts and videos that will be read and watched at class.The main resource is a text split in three parts. 

The teacher gives each part and its activities separately and consecutively. Students read one part, make the activities related to this part and only then can go on to the following one. Once these have been understood, we’ll analyze the information in both cooperative and collaborative activities, as well as through explicit, implicit and referential questions.