Seminars
Growing Absence of Present Scenario - GAPS - created by the Media
February 2015The media influences us every day, every minute of our lives in some way or the other, it shapes our thoughts, actions, perceptions and even knowledge of things around us. However, understanding the media and studying the gaps it creates or fulfils is more complex than it seems. In the Media Seminar, students of Mass Media along with the Literature and Sociology students have attempted to study some of the fundamental gaps created by the influencer along with the issues that surround it.
Some of the areas covered by the student research papers were on GENDER - ‘Portrayal of Women in Horror Movies vs the Portrayal of Men in the same’, FAMILY STRUCTURES - ‘Images of Utopian Communities and Stereotypes’, DIVIDED SELF - ‘Idea of Imitation and the conflict of the mind-body split’, ADVERTISEMENTS - ‘ Where does the Bystander Stand?’ and CULTURE - ‘The Analysis of Region Specific Culture Grounds- Kumbh Mela’. The other areas which students tried to include in their presentations were - GEO-POLITICAL - ‘The Reportage of War in the Middle East by the Media’, ‘The Effectiveness of Indian UN Peacekeeping Forces in Congo and Sudan’, DOMESTIC - ‘India and the World View on Individual Security’, LOCAL - ‘The Concept of Human Security’, - ‘Evaluation of Individual Freedom (Art 19 A) with cartoons’ .
Data Sciences Conference - Confluence
January 2019Digitization of Capital Markets and the Number Game
A multi disciplinary one day conference on “Statistics in Business and Media – Comprehending the Data Storm” was held on 19 January 2019. The speakers and a brief summary of their speech as follows -
Mr. Abhishek Mathur, Senior Vice President and Head-Investment Advisory and Service at ICICI Securities. He's an engineer from IIT BHU, a management graduate from FMS Delhi, a chartered financial analyst and has a keen interest in personal finance. He covered various topics spanning digitalization, data analysis and its impact on capital markets. He also extensively discussed the change in investor's behavior in today's world of data and how and where investors likely to invest.
How Managers Perform? A Statistical Perspective
Mr Balkrishna Parab is a chair professor of Indian Merchant's Chamber of Banking and Finance at Jamnalal Bajaj Institute of Management Studies in the University of Mumbai. He has been a visiting faculty to many esteemed institutions including IIT Bombay. His talk focused on the use and abuse of statistics in the field of management and specifically in the context of risk analysis.
Mr. Ashwin Srivastava is an Indian venture capitalist founder member Idein Ventures in 2015 and an entrepreneur since 2010. He completed his Bachelor of Technology and Master of Technology from Indian Institute of Technology Bombay. He holds a degree in Mechanical Engineering. In college, he dabbled in theatre, took part in robotics competitions, and manager of The Entrepreneurship Cell, IIT Bombay. Mr. Srivasatva discussed about the use of statistics in managerial coaching and profiling.
Application of Statistics in Advertising and Broadcasting
Mr. Derrick Gray is the Chief of Measurement Science at Broadcast Audience Research Council India with more than 15 years of global audience measurement experience to India. He is a doctoral candidate in Management Information Systems at Athabasca University and holds a Master of Science in Statistics from the University of Toronto. Derrick was accredited as a Professional Statistician by the Statistical Society of Canada. In the talk, he discussed a lot of topics concerning audience measurement- basics of Statistics, its application in audience measurement, broadcasting and advertising. He also extensively spoke about next-gen advertising and how data will drive it.
Data lead Creativity
Ms. Nivedita Ravishankar, a media professional rounded up the speaker lineup of the Confluence seminar. She has had more than 10 years of experience in the media and advertising industry. Her experience spans across research, media planning and digital marketing strategies. Her multi disciplinary academic background encompassing economics, statistics, data analytics, market research and sociology, faciliates mine insights and thereby, build comprehensive consumer-led strategies for brands. Her talk focused on the concept of data led creativity and how data is driving the advertising and creative industries of today. The talk explored how and why certain campaigns are hits while some are misses.
