BMM

Introduction: This Course was introduced in 2002. It initiates undergraduate students to the need to develop a strong foundation in the fundamental art subjects. The Course design helps students develop a critical and inquiry-based understanding of societal constructs, an individual’s behaviour in consumer driven economies and media business management. Our alumni pursue post- graduate degrees / find job placements in Journalism, Marketing, Brand Management, Visual Arts & Design, Production-Direction-Cinematography, etc. Our graduates have also become Entrepreneurs in media related businesses.

Number of Students: 60 Students

Eligibility: A candidate in order to be eligible for admission to the B.M.M. degree course shall have passed the 12^th Std. Examination conducted by the Maharashtra State Board of Higher Secondary Education or its equivalent examination or Diploma in any Engineering branch with two or three or four years duration after passing the Secondary School Certificate (S.S.C.) examination conducted by the Board of Technical Education, Maharashtra State or equivalent examination.

Eligibility Certificate:

Candidates passing Class XII Examinations from Foreign Boards and students passing from International Baccalaureate or ‘A’ levels examinations - General Certificate of Education / Cambridge International School Exam of Cambridge or University of London must first obtain a ‘PRIMA FACIE’ Eligibility Letter from the University of Mumbai for the purpose of admissions to all First Year Degree Courses, namely B.A. / B.Sc. / B.Com. / B.M.M. / B.M.S. / B.Sc. (IT).

The address of the Eligibility Department is:

The University of Mumbai,

Eligibility Section, Kalina Campus,

Ground Floor, Ambedkar Bhavan

Santacruz (East), Mumbai – 400 098

Note: For Foreign Boards, the Class XII Examination has to be cleared in one sitting only.

Students passing the Class XII from Boards other than Maharashtra State Board and seeking admissions to First Year B.A. / B.Sc. / B.Com. / B.M.M. / B.M.S. / B.Sc. (IT) are required to apply for a Provisional Eligibility Certificate through the College at the time of admission. The application form is available in the College Office. It should be duly filled, submitted with an attested copy of the Class XII marksheet and a passport size photograph along with the prescribed fees of Rs.320 and verification of document fees of Rs.500 (Total Rs.820) to the College Office. Post admission, confirmation of eligibility is initiated by the College Office, with the help of documents listed

· Class XII Statement of Marks

· Baptism Certificate (for Minority Christian community only)

· Caste Certificate (wherever applicable)

· Documentary Evidence for Special Category Status

· Passing Certificate (required for getting the Eligibility Certificate)

· Migration Certificate (required for getting the Eligibility Certificate)

Admission Criteria: For the BMM Course, the students come from all 3 faculties (Arts, Science & Commerce) where the marking systems are very different. Hence an entrance test for this course is conducted for admission purposes. Admissions are on the basis of the Entrance Test

Minimum Percentage of Marks in Qualifying Exams

Candidates applying in any of the categories, viz., General , Christian Minority Community and Special Category should have passed the Qualifying Std. XII Examination (or any other equivalent Exams)

Syllabi per Semester

SEMESTER - I F.Y.B.M.M.