Logo Design - Create Your Personal Brand
Logo Design - Create Your Personal Brand
Embedded Files
Background
Background
A logo design can be a very important aspect when conducting business and branding the identity of a person, an idea, product, service or a company.
A logo design can be a very important aspect when conducting business and branding the identity of a person, an idea, product, service or a company.
A logo is often placed on a person's or company's products, letterhead, website, packaging, business cards, commercials, and other marketing materials.
A logo is often placed on a person's or company's products, letterhead, website, packaging, business cards, commercials, and other marketing materials.
A logo can include the name of the company like Addias or Burger King, initials like ESPN or BMW, an image like the Apple logo, a shape like the Nike swoosh or Target's bullseye, or some combination of these. See the Six Principles of Logo Design below.
A logo can include the name of the company like Addias or Burger King, initials like ESPN or BMW, an image like the Apple logo, a shape like the Nike swoosh or Target's bullseye, or some combination of these. See the Six Principles of Logo Design below.
Mission
Mission
Using Google Drawings, you will create three concepts for a personal logo that will become a part of your own "professional" brand. Your logo can use a selection of color, symbols, abstract art, words, letters, numbers, images word-art, and other features. Your logo will be added to your website, videos, and other creative work completed in this course.
Tasks
Tasks
Task 1- Brainstorm (25 Minutes)
Task 1- Brainstorm (25 Minutes)
Review the "Background" above and watch the "Branding Identity" video. (10 minutes)
Review the "Six Basic Principals of Logo Design" below and watch the video. (5 minutes)
Brainstorm a few ideas for a personal logo. Consider character traits, interests, ideas, and other characteristics that represent you. Make a list in the Google Drawing provided in Google Classroom. (10 to 15 minutes)
Task 2 - Building Tech Skills (1/2 to 1 Class Period)
Task 2 - Building Tech Skills (1/2 to 1 Class Period)
Review the Google Applied Digital Skills videos below to learn how to use the tools in Google Drawings. The video tutorials are intended to be used to create a logo as a part of a flyer used to advertise for an event. However the same skills can be applied to the development of your personal logo.
Add and Edit Images (5:22 minutes)
Create an Image Reference Sheet for Citing Images (4ish minutes)
Add and Format Text (2:44 minutes)
Advanced Options in Google Drawings (3:51 minutes)
If you would like to integrate a free hand approach to your design, you can use Google Canvas in conjunction with Google Drawings. Review the tutorial below for a basic review of this application. (2 minutes)
OPTIONAL - Review any or all of the GCF-Design resources below if you want some additional background on any or those topics.
Task 3 - Create (Two Class Periods)
Task 3 - Create (Two Class Periods)
Create your logo according to the tutorials provided and the skills you gained from the tutorials. (30 to 45 minutes)
Develop two additional logos. These can be completely different from the first one, or they can be a variation of it. (30 minutes)
Submit (Turn In) your work in Google Classroom.
NOTE: Be sure to use Royalty Free Images for your logo or any other projects. Every image you use should be referenced appropriately. Here is a link to a web page with several Royalty Free images, sound, and music.
Task 4 - Add Your Logo to Your Website (1/2 Class Period)
Task 4 - Add Your Logo to Your Website (1/2 Class Period)
Watch the following video tutorial that explains how to convert your Google Drawing to a PNG or JPG file, then add it to your website. As you review the tutorial, complete the process.
Six Basic Principles of Logo Design
Six Basic Principles of Logo Design
Use Colors Strategically
Use Colors Strategically
Certain colors can represent feeling
Red=Love, Energy
Yellow=Hope
Blue=Friendly, Intelligence
Green=Nature, Fresh, Health
Make It Scalable & Versatile
Make It Scalable & Versatile
Few lines & elements
Details should be easily visible when shrunk or enlarged
Able to be shrunk & enlarged proportionately
Keep it Simple
Keep it Simple
Two to three colors, font styles, and fonts
Less is more
Should Look Great In Black And White
Should Look Great In Black And White
When a logo is copied, sometimes it is not printed in color
Timeless Design
Timeless Design
Shouldn't require frequent changes to avoid confusion.
Memorable Design
Memorable Design
Make it easy to identify & remember
Google Canvas Video Tutorials
Google Canvas Video Tutorials
Resources from GCF - Design
Resources from GCF - Design
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