16 Copywriting Training Resources

If you want to become a part-time or full-time highly paid copywriter, does it require a journalism degree? Does it require fluent English? Or does it require straight A’s from school? None of that matters to becoming a successful copywriter. So if you want to get a headstart in copywriting, watch this video, as Dan breaks down the 5 copywriting tips for beginners.

In this copywriting tutorial, I’m going to walk you through 5 super simple copywriting exercises that you can start doing right away, to turn your copy from good to great! These exercises are so valuable whether you’re a brand new freelance copywriter or a digital marketing pro and they can be used throughout the entire copywriting process.

COPYWRITING TIPS FOR HOW TO WRITE AD COPY | Your ads are very often the first touch point you have with your ideal customer. They are your one and only shot to win the hearts and minds of your prospects and the quicker you can turn eyeballs into leads, and leads into customers, the quicker you’ll gain market share and leave your competitors in your dust. Watch this episode for 6 copywriting tips on how to write ad copy.

HOW TO WRITE A SALES LETTER IN 10 STEPS: In this copywriting tutorial, I share my 10-step copy writing process that I follow for every new sales letter I write, from the first outline all the way to the final draft. With each step, I’ll share a time estimate of how long it should reasonably take. That way you can block out writing time in your calendar for each copy project that lands on your desk.

This week I’m sharing the five most common customer objections and how you can overcome them in your sales copy. Whether you like it or not, no matter how incredible, cheap, perfect, promising, [insert adjective here] your product or service is, some of your prospects will always have doubts running through their mind the second they know they're being sold something. It's the most natural part of the decision-making process and, as marketers and copywriters, it's our job to both predict them and address them early on and every step of the way. Far too often I see sales pages that are too afraid to tackle customer objections head-on, as if by mentioning them they're gonna create an objection in a would-be customer's mind and stop them from buying altogether. But I hate to break it to you, those objections are there whether you call them out or not. So let’s talk about how to smash them with killer copy!

HOW TO WRITE THE PERFECT PITCH | I’ve gotten some DMs on Instagram (@copyposse) from a few of you lately that there’s ONE part of writing sales letters or scripts that you often get stuck on and that is the pitch. So in this video, I’ll be sharing my 4 P’s for how to write the perfect pitch.

Having a clear grasp of the business you're writing for and its target audience is absolutely critical to write copy that sells.

The best way to do that is through understanding the market so you have the right references and case studies to inspire and validate the angle of your copywriting. I get it — when you’re new to this it can feel a little overwhelming to figure out exactly where to start. if you’re not careful, you can spend hours and hours doing market research.

So, this week, I’m giving you an inside peek at my pre-copywriting process – my 5 copywriting research tips for how to write sales copy that converts like crazy.

Back on February 13, 2019 I released my FIRST YouTube video on 5 copywriting books for beginners…Now, a year and half, 74 episodes and 53,000 subscribers later, it has become one of my most watched videos.

So, it’s really no surprise that many of you have asked me to do a part 2 of more must-read copywriting books to sharpen your skills!

Well, since there are already tons of lists out there on the copywriting and marketing books you should add to your bookshelf or audible account, I thought I’d give this list a bit of a different spin.

The books I am sharing today were not specifically written for copywriters or marketers, BUT I promise they will give you a massive edge when it comes to your writing because you’ll get mind blowing insights where no one else is looking.

There are no magical words that can hypnotize your audience to magically take out their credit and give you money – but there are some proven and practical psychology techniques based on the study of us weird humans that can help make your copywriting exponentially more persuasive.

These copywriting tips are based on powerful and proven sales techniques that you can use in your sales copy to provoke emotion and action by activating your customer’s “internal motivators”.

Many of these psychological triggers I learned from one of the top experts in the field of human persuasion — Dr. Robert Cialdini, who wrote the bestselling book Influence: The Psychology of Persuasion.

I get a lot of questions from you guys asking what software and templates I use to write copy. The truth is, I’m not a big fan of plug-n-play software or swipeable templates, because these take the essence out of the craft…

Writing compelling copy or content isn’t about using machine-generated words or copying what someone else is doing, it’s about getting inside the mind of YOUR customer and helping them solve a problem with a product or service that can deliver results.

What I AM a big fan of though, are writing tools that can elevate my marketing, optimize my copy and provide useful insights into what people are looking for right now.

So, today I’m sharing the Copy Posse’s go-to list of tools that you should ABSOLUTELY use if you’re a copywriter or content writer looking to take your writing to the next level.

Trust me, you’ll wish you knew about these a LOT SOONER.

THE 5 BIGGEST COPYWRITING MISTAKES? If you want to become a copywriter, make sure you're not committing one of these 5 BIG copywriting mistakes.

How do you start copywriting if you don’t have clients... and how do you get clients if you don’t have a portfolio? Trust me, there is a way. 5 in fact! In this week’s video I’m addressing one of the most frequently asked questions I get…

How do I make a copywriting portfolio if I don’t have any experience? Well, I’m here to assure you there is a way, you are NOT stuck, and I have real life stories to prove it! Watch my video to learn my 5 tips for building a portfolio with ZERO experience.

80% of readers will not read past your headline, which is why your headlines are the single most important part of any copy!

What you’re about to see is the exclusive recording from this Instagram Live training where I critiqued NINE headlines for a variety of different assets and niches, as well as answered some of the Posse’s most pressing copywriting question!

Now please excuse the audio quality, it’s not perfect as it was taken from my phone, but I think you’ll find it valuable nonetheless…Enjoy and make sure you watch to the end for a very exciting announcement!

So you’ve been hustlin’ like mad to teach yourself the basics of copywriting…

…watching my videos (I see you over there 👀) and practicing your skill…

But now that you’ve consumed all the videos, blog posts, and tutorials that you can find… you’re probably starting to toy around with the idea of investing in a copywriting course.

But there’s a problem... these courses aren’t exactly cheap, and you’re skeptical that the course would actually teach you more than what you’ve already taught yourself.

Which begs the question….

Are copywriting courses really worth it?