Marketing Plan

A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. 

It describes business activities involved in accomplishing specific marketing objectives within a set time frame. (Wikipedia)

Elements of a Marketing Plan

• Executive Summary

• Goals and Objectives

• Mission Statement or Value Proposition

• Target Consumer

• SWOT Analysis

• Pricing and Positioning

• Promotional Plans

• Social Media Marketing

• Other Marketing Tools

• Conversion Strategy 

• Joint Ventures

Articles

• How to Write a Marketing Plan

Also See

• Business Plan

• Content Marketing

• Defining Your Brand Strategy

• Internet Marketing Organized

• Social Media Marketing