6 Reasons Why Investing in a Mobile App is a Good Choice

If you already own a website for your business, that’s great. But, why should you limit your presence to a website when you can build a mobile app and get ahead of the competition? With 2.87 million apps on the Google Play Store and 1.96 million apps on the Apple Store, it is amply clear the app market is getting fiercely competitive each day. The chances are also high that some of your competitors are considering building mobile apps, while others might have already launched their own.

So, wouldn’t it be a wise decision to engage mobile app development services and catch up on the trend? And if you still doubt the benefit of using a mobile app, this blog is right for you! Let us discuss some reasons to understand why getting a mobile app can be a viable choice for your business.

Greater Customer Loyalty –

With AI-powered personalisation making inroads into the app industry, businesses can now deliver a personalised and delightful user experience, thereby generating customer trust. You too can consider including features like personalised product recommendations, predictive search engines, location-based recommendations in your app to meet the specific needs of your audience and cultivate brand loyalty.

In this regard, the perfect case in point would be Spotify. After gathering the user data, the cutting-edge app creates personalised playlists for each user. No wonder, it has over 100 million monthly subscribers now! And if you are planning to launch an e-commerce app, get a clue from brands like Amazon, eBay, Groupon, Walmart, and so on. From creating interesting finds lists to auto-filling information and simplifying the check-out process, these brands have got shoppers swooning.

Wait! Now that you know how AI-backed personalisation can enrich your app, do you want to explore the role of IoT in mobile app development? To find out the latest trends and benefits, read our blog ‘Why IoT is the Future of Mobile App Development’.

Brand Recognition –

Do you know mobile users spend an average of 3 hours each day on apps only (searchenginejournal.com)? Now, this is primarily due to on-the-go convenience of a mobile app that has grabbed the attention of users. Whether they want to track the location of their orders or make secure online payments, the users can do it all through an app on their phone. Such is the convenience of using a mobile app, you see!

Further, once they have downloaded your app, the users are reminded of your brand every time they scroll the phone screen. It is this constant brand reminder that encourages the customers to interact with your app. However, to get the users to download your app in the first place, make sure it includes the best features and offers great functionalities. When you get these points right, you can make your app stand out from the rest, gaining a competitive edge.

Better Customer Service –

The best part about having a mobile app is that you can collect reviews and take prompt actions in addressing the needs of your users. In fact, integrating user feedback and in-app messaging will help users share all of their concerns, whether those are app-related or about your products or services, and enable you to fulfil their needs effectively.

Further, you must know over 80% of users are likely to pay more for a superior customer support (ericssonlg-enterprise.com). So, don’t you think a mobile app that lets you offer a great customer service should be made a part of your business strategy? If you answer yes, be quick to engage professional services and chalk out your plan with the experts.

Marketing Channel –

You may find this surprising, but a mobile app can easily double up as a marketing channel for your brand. Whenever you provide exclusive discounts, promotional offers, rewards, and incentives, push notifications serve as a great marketing tool to communicate your offerings to the customers. Here, we would like to state the example of La Redoute, the French e-commerce company that increased the click-through rate by three times after launching its push notification campaign.

Added to that, when you integrate social media in your app development, it can also encourage the brand promotion and boost your marketing efforts. You ask how? Well, with your customers sharing your app, products, or services through social media channels, it will allow you to reach more audience and drive more sales. Should you want to derive the same range of benefits, this is the time to contact the top mobile app development agency and get an app built for your business.

User Data Collection –

Integrated with advanced analytics, a mobile app can help you figure out a lot about your customers without looking like you are stalking them. Whether the users are leaving reviews or purchasing products, you can gather data, evaluate their in-app behaviour and fine-tune your offerings or branding strategy based on their needs and wants.

Additionally, you may also ask your users to fill up a short questionnaire and get them to share details, likes & dislikes, habits, and preferences. Never think the time you invest in user data collection is a waste. Instead, you should dive deep into the research for improving your customer support, products & services, and brand image. That way, you can as well deliver a rich user experience to the customers.

Increased Sales & Revenues –

If your objective is to increase the cash flow through an app, you are not the only one who is aiming so. Today, businesses are investing in mobile app development to attract more customers and improve revenue generation. Include loyalty programs, push notifications, referral systems in your app, as they can deliver a stellar user experience and enhance mobile app spending.

Let us point out that ASDA, the British supermarket chain, recorded 90% of total grocery sales through its mobile app a few years back. Also, the shopping frequency through the app was 1.8 times greater than their website. As you can see, a mobile app increases sale, boosts user engagement, and promotes a positive brand image – what more could you ask for?

Closing Thoughts – Now that you know the benefits, the question no longer remains ‘whether your business needs a mobile app or not’, instead you should ask ‘how do I get an app built for my business?’ With the right kind of professional help, you can stand out in the market with a successful mobile app. So, start your research and prepare the foundation for your mobile application strategy. We hope you get there soon!