10 Best Creative Ideas for a Corporate Brochure Design
A brochure highlights information about the company, a product, services, or a campaign. It is mainly a single sheet that is either a bi-fold or a tri-fold. Now, when it comes to a productive corporate brochure design, you would want to include details about your business and mention how it can be beneficial for the target audience. Alternatively, an inadequately designed brochure will only chase away potential customers to the welcoming arms of your competitors.
Brochures are powerful and effective tools for engaging and educating your target audience about your services and products and ultimately lead them to take action. Today, in this blog, we will discuss some of the best ideas to design a great brochure.
Top Tips for Creative Brochure Design
- Highlight the Purpose
To make your design effective, it’s important to highlight what it is for. The purpose of the brochure will direct you to the right direction. You can outline why people should buy your product or engage your services. The clearer direction your brochure has, the better it appeals to the audience.
Always remember that a brochure should directly communicate with your target audience. It needs to be compact and place the most important element in the strategic places so as to drive attention. If you are not sure how to do that, it’s better to engage professional brochure design services.
- Choose Colours Carefully
When it comes to choosing the ideal colour scheme, you can either use a single bold colour or a blend of two or three colours, but do not outstretch them beyond three. Too many shades may complicate the design and repel people. It also produces a negative effect on readability. You can incorporate light colours or highlight a single colour scheme to make a stylish design.
According to an expert of a leading brand identity design company, it’s better to use your brand’s signature colour on your brochure. And then you can branch out to various shades and tones using the trademark colours.
3. Perfect imagery
To make a brochure pleasurable to flick through, you need good photos. Being visual creatures, people tend to get attracted more if they are looking at something beautiful and intriguing. So, use images that reflect your intent and communicate your message. If you have a budget for a photoshoot for your brochure, that’s no doubt an advantage. If not, you can buy stock images.
Once you’ve selected the right image, check the resolution and colour tones to hit the right chord.
4. Right Font
Experimenting with various fonts is an amazing practice, but the brochure is not the right place to show your turn for this! Try to make use of distinctive ones that match your brand identity. For example, a bold font may suit the brochure of a gym centre and the cursive font is preferable for a fashion design house.
If you have a signature font, you can use it for the entire brochure or add one or two more to jazz it up. You can also use modern fonts as they serve a cleaner and neutral look.
5. Creativity
When it comes to creativity in a brochure design, the most important thing that comes into mind is the way it is presented. Understanding the type of brochure that will go perfectly with your theme is the first step in customisation of the look.
Aim for a design that’s original and unique. Take a look at the features like font styles, the fusion of colours, and the use of illustrations and graphics in the brochure.
6. Attractive Cover
Is the cover of your brochure unique enough for you to differentiate yourself? Is it compelling enough to make people open it? Maybe, or maybe not! A cover is prime real estate that will call for your target audience’s attention if designed successfully.
In order to design a compelling cover, try to include only concise information that’s easy to read and understand. You can also use simple imagery instead of cluttered words.
7. Negative Space
It is important to keep some well-balanced white space on your brochure so as not to affect the reader’s experience. For instance, if you choose to use a multi-panel brochure, try to add elements of surprise for the readers. Alternating panels between light and dark colour can enhance the appearance of the brochure.
Negative space adds visual weight and also helps to highlight certain information you want to drive more attention to.
8. Include call-to-Action
However well-designed your brochure is, if it doesn’t include a call-to-action (CTA), it won’t serve its true purpose. Now, you cannot assume that your target audience will purchase your products or services just because they are impressed with your brochure. You really need to tell them what to do next. This is where CTA comes into play. You have to offer motivation for readers to get in touch with you.
Also, if you want people to respond, it’s imperative that you provide your contact details. So, keep the business name, logo, contact details, and website URL visible in the brochure. One more thing, if you want your CTA to actually persuade your readers to take action, make it big, bold, and impossible for them to miss.
9. Invest in High-Quality Paper
When it comes to marketing, tangibility is a crucial point in brochure designing. In order to make a good impression, take a look at the paper you use. Selecting a high-quality paper will help your brochure stand out.
It may be a bit costlier than regular ones, but it will show that you care for your brand and made an effort for your readers.
10. Use of Templates
Using templates doesn’t have to mean that you are compromising on creativity. Templates in brochure designing offer you an outline to work on. You can also make improvements of your own to customise the template according to your design preference.
Wrapping Up
Once your brochure is designed, take your time to look at the final product. A round of edits can be really helpful in order to remove the elements that you think are not needed in the design. If all this looks challenging, then you can discuss your projects with the experts of brochure design services as they have adequate experience and can help you to take your business to the next level.