Business & Marketing

Earn transferable college credits in high school through Marketing and Business courses – Entrepreneurship & Management, Accounting II, Personal Financial Management, Microsoft Office, and Advanced Marketing are equivalent to 16 transferable credits costing at least $3600 at most Wisconsin University System Schools

Education and specialized training in the fields of Marketing and Business are more important than ever. Technical college or university education is essential for higher level jobs.  Education will not end with employment; expect to expand your knowledge and skills base for years to come! The Advanced Marketing and Internship course will open doors for you! 

Business and Marketing courses will provide skills and opportunities that will benefit students in life, school and in general as well as with any career the student pursues.

ACCOUNTING I

Course: 114001 Credit: .50 Length : Semester 1 Year Taken: 10-12

Prerequisite: None Fee: None

Planning a career in the fields of business, marketing, or finance? Accounting is listed as one of the most sought after and stable career fields. Students learn the procedures involved in completing the accounting cycle. They will complete transactions and prepare financial statements that are necessary for businesses to make financial decisions. The ability to accurately crunch numbers is a unique skill set in high demand. 

ACCOUNTING II

Course: 214011 Credit: .50 Length : Semester 2 Year Taken: 10-12

Prerequisite: Accounting I Fee: None

Want to learn more about accounting and earn 4 college credits? Adding to the concept learned in Accounting I, this course begins recording of payroll and taxes, recording notes and interest, an exposure to utilizing computerized accounting software. Strongly recommended for anyone planning to enroll in college/university or technical school as a business major/minor.

PERSONAL FINANCIAL MANAGEMENT (BLENDED DELIVERY)

Course: 114241/214241 Credit: .50 Length: Semester Year Taken: 10-12

Prerequisite: None Fee: None

You can earn 1 college credit upon successful completion of this course! Would you like to retire a millionaire?  You can with the right tools and a financial plan.  Building healthy financial habits is essential for teens to learn before they venture out into the “real world.” Development of financial literacy skills and an understanding of financial principles will provide the basis for responsible citizenship and career success.  This course will teach students how to save, budget, and invest their money.   It also prepares students to function effectively as consumers, savers, investors, entrepreneurs, and active citizens.  The topics included in this course are:  careers and decision making, budgeting, credit, saving, investing, insurance, taxes, consumer awareness and more.  The course is offered using a blended delivery method.  Students will attend class 1 day each week and complete the remainder of the curriculum in an online environment.  Students today will need to begin to learn in an online environment since most post-secondary institutions include online learning as a requirement.  Students will learn about the nuances of online learning, self-discipline, time management strategies, and learning techniques to be successful in an online class.

INTRODUCTION TO MARKETING

Course:114281 Credit: .50 Length: Semester 1 Year Taken: 9-12

Prerequisite: None Fee: None

Did you know that over 75% of all jobs in the U.S. involve some aspect of marketing? This introductory course is perfect for all students who want to learn more about business and marketing. The course explores consumer behavior, advertising, promotions, market research, selling, and public relations. Students participate in hands-on projects, gain insight from guest speakers and get a chance to show their creative side. See for yourself why students have called Introduction to Marketing the "most important, practical class I've ever had". The student will also be required to participate in the marketing experience by working in the marketing lab/school store daily operations. DECA membership is optional. Students enrolled in Introduction to Marketing are encouraged to enroll in Sports & Event Marketing and/or Advanced Marketing.  This course is a pre-requisite to both Sports & Event Marketing and Advanced Marketing.

SPORTS & EVENT MARKETING

Course: 214291 Credit: .50 Length: Semester 2 Year Taken: 9-12

Prerequisite: Intro to Marketing Fee: None

This course is designed to provide the student with the skills necessary to apply marketing concepts to the sports and entertainment industries. Students will explore the connection between marketing and the sports and entertainment industries, focusing on promotion and sales. The areas of study include event promotion, sponsorship, development and sales, event management, and the basic functions of marketing as they apply to the sport and entertainment industries. Students will also see how marketing operates in the movie, music, and theatre industries. If you are interested in sports and entertainment or want to tap into your creative side, this is the class for you! DECA membership is optional but highly encouraged.

ADVANCED MARKETING

Course: 114301/214301 Credit: 1.0 Length: Year Year Taken: 10-12

Prerequisite: Intro to Marketing Fee: None

You can earn 6 college business credits upon successful completion of Advanced Marketing!  This course takes the understanding of marketing to a new level. Students will also study the character traits necessary to become successful both personally and professionally, in particular, as they apply to areas of management. Classroom instruction will include group instruction with emphasis on team work through small group projects. Students are encouraged to combine this course with Marketing Internship and participation in DECA. Focusing on individual talents, abilities, and interests, this class explores careers and workplace readiness, advanced-marketing applications, and human relations. Advanced Marketing is a "must have" for students interested in marketing careers.  Dual credit is offered through NTC.

MANAGEMENT & ENTREPRENEURSHIP

Course: 114631/214631 Credit: .50 Length: Semester Year Taken: 10-12

Prerequisite: None Fee: None

You can earn 3 college business credits upon successful completion of Entrepreneurship and Management.  Do you want to be your own boss? If you answered yes, then this class is a must and will help you understand what it is like to be an entrepreneur and what is involved in starting a business. Business is a part of everyone’s daily life as consumers, employees and owners. In this course, students will explore the world of business ownership and the important characteristics of an entrepreneur’s work ethic. The course includes a combination of classroom lecture, computer work, independent and group work. There will be projects, including a business plan, including product development and a sales/marketing plan; Students are encouraged to join our DECA student organization. Students will participate in the operation of the “Jack Shack” our school store.

MICROSOFT OFFICE

Course: 114231 Credit: .50 Length: Semester 1 Year Taken: 9-12

Prerequisite: None Fee: None

You can earn 3 college business credits upon successful completion of Microsoft Office. This class is extremely helpful for ALL students! Microsoft Office proficiency is one of the top five most commonly required skills posted in online job descriptions. Word, Excel, and PowerPoint are major areas of instruction. Business and Industry leaders stress the need for these skills for their current and future employees. Students may become certified after completion of this course which is a huge benefit when searching for a job.

MARKETING INTERNSHIP

Course: 114271/214271 Credit: 1.0 Length: Year Year Taken: 11-12

Prerequisite: Individualized Program Fee: None

Explore the business world through: supervised occupational experience, job shadow, mentorship, career exploration, job placement.  Individualize your program (does not meet as a scheduled class). See Mr. Knight in the Business/Marketing Department for information. Students must be available outside school to work a total of 480 hours during the school year and summer.  Leads to state of WI marketing skills certification.