PROGRAMME HIGHLIGHTS

The new WAN-IFRA interactive learning platform consists of six training modules with video and interactive self tests. Users are able to apply for a unique WAN-IFRA Certification that blends the online course together with in-person workshops, and live coaching webinars.

Digital Revenue Strategy & Diversification

In the face of industry disruption, having a digital strategy and developing digital new products are key to survival. This course is intended to help you understand disruption, develop a digital strategy, cultivate key competences, and create successful digital products. It also includes a case study from Germany’s national daily paper, Die Welt.

Leading the course is Gregor Waller, who has held various executive positions at Frankfurter Allgemeine Zeitung, Germany’s “New York Times,” and at Axel Springer, Europe’s largest publisher. He has also worked as a consultant advising media companies in 16 countries on how to transform and digitalise their core business.

Innovation & Integrating StartUp Culture

Innovation is at the core of survival in this age of change. How can publishers learn the tools of innovation to harness technology, bring together resources and ensure sustainability? This course looks at what thriving companies have in common and explore the methodology they use to unleash the potential they have. Besides walking you through the methodology, the course also includes case studies from Croatian publisher 24sata and Germany’s Next Media Accelerator, an incubator created by the German Press Agency.

Robb Montgomery has been an editor, trainer and consultant for more than 10 years. Having worked on media development projects in the U.S., Europe and the Middle East, he will be leading you in this module on innovation.

Paid Content & Reader Revenue

In recent years, digital paid content has been on the rise as more publishers realise that digital advertising alone will not be able to sustain quality journalism. This course shows you how paid content has evolved over the years, the different models available, how to prepare for and execute a paid content offering, ways to evaluate it and new trends in the market. It features an extended case study from Norwegian publisher Amedia and Sweden’s largest daily newspaper Aftonbladet.

Leading the course is Kalle Jungkvist, who has nearly 20 years of experience in digital strategy and business development. He was editor-in-chief of Aftonbladet New Media when the Swedish paper launched its first digital subscription model in 2003, one of the earliest in Europe. He currently serves as the Senior Advisor to the Schibsted Media Group in Sweden and as a Expert Advisor for WAN-IFRA.

Digital Ads: Formats & Marketplaces

There are still big opportunities to maximise publisher revenue from digital advertising. As attention shifts to mobile, it’s important to understand the key formats and the ad tech that underpins sales and delivery. This course looks at how ad tech has developed, the key learnings on mobile, and how to deliver a smart ad experience that builds on your brand and adds value to the reader.

Leading the course is Matt O’Neill, who has been working on the frontline of digital advertising since 1999, first at Yahoo and later as President of Admonsters, the global community of ad operations and technology leaders. As a consultant in ad tech, his clients have included the Guardian, The Media Trust, Adbrain, Adform, Orange/France Telecom and many others.

Digital Ads: Sales & Execution

This course is about how you can generate revenue by understanding customers, designing new digital products, and building a team with the right incentive structure.

Peter Lamb is a media strategy consultant with more than 30 years of experience in the industry. A graduate of the Harvard Business School, he specialises in helping media organisations generate new-new revenue and build strong sales teams.

Digital Ads: Data & Analytics

Data is a powerful resource, and every publisher should be exploring ways to tap into its full potential. This course will guide you through understanding how to apply data to enhance your user’s experience on your site, which in turn satisfies your advertisers by offering targeted ads to defined audiences. The course includes case studies from Verdens Gang and the Economist.

Ben Shaw, a digital strategist and Corporate Director, supports media companies worldwide in their digital transformation. Previously, he was Shaw Media’s Chief Technology Officer, and also their Chief Development Officer responsible for driving digital revenue and audience for their digital products in the United States.

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FREE TRIAL

Register here and get free trial access to one lesson from each course.

These free lessons offer you first insights into:

• digital strategy and developing your competitive advantages
• the importance of monetizing your content
• the latest global cases in digital advertising
• big data and how Schibsted’s VG is shaping their big data strategy
• the Design Thinking method and ways to foster collaboration

REGISTER HERE FOR A FREE TRIAL ACCESS