Embedded Files
Full Color Logo
Full Color Logo
The primary logo should be used as the first representation of the brand a customer encounters. When in doubt, the primary logo should be used first, and most often, while the secondary mark can be used sparingly to support other brand elements.
The logo is a fixed lockup and should be used as provided. As the logo has been specifically typeset, manually typing the logo will not produce the same result.
The logo should appear in limited color options as supplied. For light backgrounds, the full color logo is always the preferred option. Suggested color uses are shown below.
Clear Space
Clear Space
The primary logo should always be used with clear space around it. The clear space is determined by the height of the capital ‘U’ in Unistrut. Do not add any graphic elements within this zone. The logo files provided will include the correct clear space.
Logo Variations for Dark Backgrounds
Logo Variations for Dark Backgrounds
Preferred Variation
Preferred Variation
On dark backgrounds the logo above is the preferred option.
Secondary Variation
Secondary Variation
In instances where colors are limited or when applying the logo over a photo, use the logo as shown above.
Logo Variations for Light Backgrounds
Logo Variations for Light Backgrounds
Black Variation
Black Variation
In instances where full color is not an option, an all black logo has been provided.
Inappropriate Logo Uses
Inappropriate Logo Uses
Do not add graphic effects to the logo. This includes but is not limited to: drop shadows, feathering, and lighting effects.
Do not change the proportions of the mark or skew it.
Do not create a pattern or use more than one primary logo in one application.
Do not rotate the mark. In limited cases a 90° rotation may be appropriate.
Do not apply color fills or modify the colors of the approved logo.
Do not add additional elements to the approved logo.
Page updated
Report abuse