COLORS AND TYPOGRAPHY

The brand utilizes a palette of colors and the overall balance of each should be maintained. The chart above demonstrates the proportion of color use to one another. Some colors should be employed more than others and the application of each should be well considered.

Commuters Sans is the typeface used for the logo. In print materials, Commuters Sans in a variety of weights, can also be utilized as a header or title font. Since the logo has been specifically typeset, manually typing the logo text will not produce the same result.

Commuters Sans can be used via Adobe Fonts or purchased from MyFonts.

Work Sans, in a variety of weights, should be used throughout both print and web applications. In print materials, Work Sans Regular should be utilized as a body copy. In web applications, Work Sans Medium or bolder should be utilized for headers and title fonts.

Work Sans can be downloaded via Google Fonts.

Inter is used on the website for all body copy. In select instances where small type is needed, Inter can be utilized for print applications.

Inter can be downloaded via Google Fonts.