We (typically) use your personal information:
To provide you with products and services that you have requested (the services we provide include vulnerability training, courses, workshops, coaching and consultancy).
To improve our products and services (for example, collecting information on or uses our courses in order to monitor how well our services meet the needs of different types of professionals across the UK and internationally).
To manage and improve our Website (including products and services provided via our Website).
To help us learn more about you, the products and services that you receive from Vulnerable Paths, and other products and services that may be of interest to you (including building profiles of individuals to help us ensure that our communications are directed to individuals that might be interested in them.
To share your experiences of Vulnerability, where you permit us to do so.
To deal with your enquiries and requests.
To offer opportunities to get involved with Vulnerable Paths or attend one of our events or courses.
To invite you to attend events, arrange logistics and update you with relevant details around these courses and events.
As part of the uses above, we use your personal information as part of communications about products or services you asked for from us or information you provided to us. These communications may be with you, our service providers or (competent) authorities.
If you enter your details onto one of our online forms, and you don’t ‘send’ or ‘submit’ the form, we may also contact you to see if we can help with any problems you may be experiencing with the form or our Website.
Sometimes we use your personal information for (the purposes of), or connected with:
Applicable legal or regulatory requirements.
Requests and communications from competent authorities.
Financial accounting, invoicing and risk analysis purposes.
Prudent operational management (including credit and risk management, insurance, audit, training and similar administrative purposes).
Customer relationship purposes, which typically involve: (i) contacting you (including by telephone, e-mail, SMS and by post) to receive feedback on our products and services; and (ii) contacting you for other marketing, market research or general research purposes.
Services we receive from our professional advisors, such as lawyers, accountants and consultants; to further our charitable aims including to fundraise.
We combine your information with information available from external data sources including Royal Mail’s post office address file (PAF) and change of address file, Mortascreen and Experian.
This is known as data- or tele-appending and enables us to ensure that the information (including contact details) that we hold about you are accurate and up-to-date.
The external sources we use for this purpose include:
(a) third party service providers that are permitted to share information about you with us;
(b) information available publicly in places such as Companies House, Charity Commission and other charity registers, Who’s Who and Debrett’s guides, Electoral Roll, and information published in articles/newspapers; and
(c) depending on your settings and applicable legal terms, social media platforms like Facebook, Twitter, Instagram, LinkedIn and other professional networking sites.
We will do this data appending for the above reasons unless you let us know that you don't want us to – you can do this at any time via the process indicated below.
We may use your personal data for online advertising to match to your account on Facebook or other social media sites to be able to show you Vulnerable Path’s content while you are using these sites.
If you have opted out from our Marketing Communication, you may still be able to see Vulnerable Path’s content based on your social media account’s settings.
We may also use personal data to link to Facebook or other social media sites to be able to identify other users of these sites whom the social media platform believe would be interested in Vulnerable Path’s (‘Look-alike’/ ‘Similar audiences’).
When doing this we send a list of hashed email addresses to the online platform, which will match the audience accordingly. Hashing is a security measure whereby the information is transformed into a code. The hashed data is deleted after a short period of time and not used for any other purpose. For more information, please refer to the social media platform’s privacy policy.
We sometimes use ‘Saved audiences’ to remember which supporters on Facebook are most likely to engage with our adverts.
We only send you marketing materials according to the preferences you gave us – either via our Website or another way.
Where you have indicated to us that you do not want to receive any marketing materials from us, or you do not wish us to build profiles of you, we respect your preference.
If you would like to update your preferences at any point, please contact us at:
Matt Radford
Matt@vulnerablepaths.co.uk
07496001701